CHIME NERDS

Most agents promote an open house 24 hours in advance of the event.

That’s too late.

An open house should be marketed like an event:
• Start promoting at least 2 weeks out
• Post consistently leading up to it
• Use video — not just photos
• Boost the best-performing content
• Target buyers in that specific area

When you put a little money behind it, you’re not “spending.”
You’re buying reach and training the algorithm to find interested buyers.

Treat it like a launch — not an afterthought

Price doesn’t kill commercial deals.
Surprises do.

Environmental Phase I.
Zoning conflicts.
Roof and HVAC age.
Estoppels that don’t reconcile.

These are the items investors assume are “fine”… until they aren’t.

This video unpacks what to check before you remove contingencies — and how to avoid buying a problem.

If your commercial appraisal comes in low, everything changes.

Loan terms.
Renegotiations.
Deals falling apart.

Most people don’t understand why it happens — until it’s too late.

This video explains:
• Cap rate expectations
• Rent roll red flags
• Why “market comps” fail deals
• How to protect yourself before appraisal day

If you’re under contract or close to it, this is required watching.

It’s tempting to price your home high to “see what sticks,” but overpricing is one of the biggest mistakes sellers make.

Buyers scroll past overpriced listings, properties sit longer, and eventually you might have to drop the price—sometimes significantly.
That delay and mispricing can cost far more than any small renovation or cosmetic update ever would.