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According to Elon Musk, Apple has stopped the majority of its Twitter advertising and has threatened to remove the service from its app store.

Due to worries about Mr. Musk's content filtering intentions for the site, several businesses have stopped spending on Twitter around the time of the feud.

The BBC's requests for comment from Apple have gone unanswered.

According to Mr. Musk, Twitter has experienced a "huge" loss in revenue. He attributes this to activists' pressure on advertisers.

He accused Apple of "censorship" and criticised its practises, notably the fee it charges for purchases made on its app store, in a series of Tweets on Monday.

"Apple has largely stopped running Twitter ads. Do they despise American freedom of speech? "asked he.

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Twitter original tweet seen
He addressed the Apple CEO directly, enquiring, "What's going on here, cook?"

Additionally, the operator of the social media site stated without providing evidence that Apple had threatened to ban Twitter from its app store.

Mr. Musk, who paid $44 billion for Twitter last month, is under pressure as some businesses cut back on spending.

Although he has stated that he wants to monetize Twitter verification by making it a paid subscription service, the vast majority of the site's income now comes from advertising.

According to The Washington Post, Apple was the largest Twitter advertiser in the first quarter of 2022, spending $48 million on the social network.

Companies that have stopped spending in recent weeks include General Mills, the maker of Cheerios, and Volkswagen.

A watchdog website, Media Matters, stated last week that half of Twitter's leading advertisers had stopped using the platform due to worries about Twitter's future.

According to US tech website The Verge, Apple's media agency Omnicom advised the Silicon Valley company to halt advertising on the app out of fear for Apple's "brand safety".

Elon Musk has figured out who controls social media businesses in reality.

The millionaire is renowned for disliking instructions. However, when it comes to Twitter, Apple is completely in control.

First off, as other users have discovered, Apple alone chooses who can access the App Store. It would be a fatal blow to Twitter if Apple were to prevent Twitter from being downloaded on iPhones all across the world.

Additionally, Apple is free to set its own prices for the right to publish apps on the App Store. It is possible for businesses like Twitter to charge between 15% and 30% for in-app purchases.

Producer of Fortnite, Epic Games, has contested that accusation in US courts. The App Store is referred to in the lawsuit as Apple's "walled garden," and the firm sued over the company's commission in 2021.

Last but not least, Apple has the authority to stop running ads on Twitter, a significant source of income for the business.

Musk is hardly the first person to point out this power disparity. Meta has long been critical of Apple's monopoly over the Instagram and Facebook apps.

But Apple now faces another formidable and wealthy foe in Mr. Musk.

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In the US state of New York, author E Jean Carroll has filed a lawsuit against Donald Trump for allegedly ra**ng her in the 1990s.

The Adult Survivors Act went into effect on Thursday, and Ms. Carroll is one of the first people to file a lawsuit under it.

According to state law, victims of s*xual assault in New York have a year to file lawsuits for crimes that would have otherwise exceeded the statute of limitations.

The claims made against the previous president have been refuted.

Ms. Carroll claims that the assault occurred 27 years ago in a changing room of a high-end department shop in New York.

The Adult Survivors Act enables victims to come forward if the s*xual assault happened to them while they were older than 18 and on a date that is past the statute of limitations for the majority of felonies.

It is based on the state's recently passed Child Abuse Act, which included abuse victims who were minors.

The Child Abuse Act, which went into force in 2019, gave victims of abuse a two-year window to report their abuse. According to that law, over 11,000 lawsuits were brought in New York against churches, hospitals, schools, camps, and other institutions.

Defamation claims were made against Ms. Carroll by the former president Trump when she made her allegations public for the first time in 2019. Mr. Trump referred to Ms. Carroll's assertions as "fiction." The lawsuit has a civil trial set on February 6.

Roberta Kaplan, Ms. Carroll's lawyer, said in a statement that the new complaint, which was filed on Thursday, aims to hold Mr. Trump responsible for the claimed assault.

While she respects and admires those who come forward, Mr. Trump's attorney Alina Habba told US media that "this case is sadly an abuse of the intent of this Act" and "runs the risk of delegitimizing the credibility of true victims."

As a result of the new law, additional people want to file lawsuits.

This includes a proposed class action lawsuit against Robert Hadden, a former gynaecologist at hospitals associated with Columbia University and New York-Presbyterian who has been accused of s*xual abuse by numerous patients.

Mr. Hadden was found guilty of s*x offences in state court in 2016, but he has pleaded not guilty to federal allegations of s*xually assaulting patients for more than 20 years.

Advocates for s*x abuse survivors believe the law gives those who may have been afraid to speak up in the past due to trauma or fear of retaliation the chance to do so now.

In the wake of the movement in 2018, several other states, including New Jersey, California, Arizona, and Montana, also extended or temporarily eliminated their statutes of limitations on s*x crimes.

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