Adwertix PPC

5 SYSTEMS FOR MONITORING SOCIAL NETWORKS

How to quickly eavesdrop on what is being said about your brand.👂

On social media, review sites, or online media, these services will find any message where people mention a company or product. Notifications (for example, about new negative reviews) will come to the mail, messenger or CRM system.

Such monitoring will help collect feedback, quickly resolve conflicts, find brand ambassadors - in general, manage reputation and increase sales.

1. Babkee
Babkee is a product of the Ingate agency. Works with Facebook and Instagram. In total, 55 million sites (media, forums, etc.) are monitored.

Capabilities:

🔧Collection of information on the authors of references: age, region, contact information.
🔧Assessing the significance of messages by their coverage.
🔧Determination of primary sources and duplicates of messages with mentions.
🔧Saving frequently used filters.
🔧Retrospective collection - up to 1,000 messages.
🔧Data export to Excel.

2. Medialogy

Tracks Facebook, YouTube, Telegram, Instagram. A total of 900 million sources (including tens of thousands of online media and even the darknet).

Capabilities

🔨Sentiment determination of messages: search for negative, positive and neutral reviews.
🔨Search by deleted messages.
🔨Engagement analysis (by likes, reposts, comments).
🔨Collection and analysis of the target audience (gender, age, marital status, education, geography) by sources where the brand is mentioned.
🔨Analysis of mentions and reviews for individual cities and regions.
🔨Data visualization in the form of graphs and diagrams, their export to DOCX, PDF and XLSX.
🔨Integration with any CRM and end-to-end analytics systems.
🔨Setting up notifications (Telegram, email, push).

3. Brand Analytics

Brand Analytics is the best system according to the AdIndex rating. Works with Instagram, Facebook, YouTube, TikTok, Twitter. In total, it monitors more than 40 thousand sources, 3 billion messages per month.

Capabilities

⚒OCR on pictures, videos and stories.
⚒Search for negative, positive and neutral feedback.
⚒Analysis of the target audience of the author of the mention and the community / account where it was made.
⚒Analysis of the engagement of each mention: the number of comments, likes and reposts of messages.
⚒Search for references in geotags.
⚒HR brand analytics, which shows what its employees write about the company in social networks.
⚒Teamwork with differentiation of access rights.
⚒Data export to DOCX, XLSX, PDF, CSV, JSON, visualization and reporting.
⚒Integration with Telegram and ticket accounting systems: Zendesk, Service Creatio, Usedesk, Salesforce.

4. IQBuzz

IQBuzz - 14 years on the media and social media monitoring market. The product is used by Colgate, Ozon, Bosch and other brands.

Tracks Facebook, YouTube, Instagram, Twitter. In total - more than 15 thousand sources.

Capabilities

🛠Tracking positive and negative reviews - and the ability to respond to them from the service interface.
🛠Analysis of the target audience of communities or accounts where a brand is mentioned.
🛠Tracking reach, likes, comments and reposts for each mention.
🛠Determination of the total number of authors and posts.
🛠Deep retrospective - up to 10 years (for others, up to a year).
🛠Uploading data to DOCX, XLSX.
🛠Teamwork with differentiation of access rights.
🛠Integration with Zendesk system.

5. YouScan

YouScan is an international company with more than 10 years of experience on the market. Among the clients are brands Nestle, Coca-Cola, McDonald’s, L’Oreal, Google.

Supports monitoring Facebook, YouTube, Instagram, Twitter. Tracks half a million sources and 1,000 times more mentions.

Capabilities:

⚙️Determination of the sentiment of reviews.
⚙️Analysis of the target audience of authors and sources of references.
⚙️Recognition and analysis of text in images.
⚙️Search for popular discussions on social media.
⚙️Spam filtering - the service automatically filters out mentions from bots.
⚙️Integration with Zendesk, Freshdesk, Usedesk, HelpDeskEddy, Terrasoft systems.
⚙️Creation of analytical reports and data visualization, export to PDF and XLSX.
⚙️Telegram, Slack notifications.

10 TRIGGERS TO INCREASE SALES

Techniques that no advertising campaign can do without

Translated from English trigger - impulse.

Deficit🚫

Time or quantity constraints can make a product more valuable in the eyes of the customer. Limitations include price increases every day, discounts for the first hundred who signed up, and the counter of the remaining seats. But it is important for an Internet marketer to be honest with such advertising: if the hype is created artificially, the next time customers are unlikely to believe.

Big numbers🆙

People tend to trust the majority. The more subscribers, likes, publications, positive reviews, brand advocates, the easier it is to make a purchase decision.

Authority🙌

To form it, it is necessary to demonstrate expertise. Show awards and certificates, talk about successful cases and cool clients, speak at industry events. If you have a blog, then you can also write about your work and deal with professional issues.

Gated community ❌

It is interesting to communicate in a narrow circle, to have access to "secret" information. That is why closed clubs or communities are so popular, where you can only get on a recommendation, for money, or after some kind of "initiation" (for example, the successful completion of paid education).

Sympathy🥰

People will turn to an expert who smiles from the front page of a website rather than someone who looks frowningly. Love for one's work, humanity, naturalness without pathos attract others. If an expert is pleasant and disposed to himself, then he will have more clients. This also works for packaging: the appearance of the product has a significant impact on the purchasing decision.

Exclusivity 1️⃣

Limited collections and capsules, bespoke dresses, the only car in town. Exclusive is valued and paid dearly because everyone wants to be unique. This trick is often used in advertising, for example: "Only Dyson works like Dyson."

Gratitude 😇

When a person is given something or a compliment, it is uncomfortable for him to remain in debt. Therefore, chips work with gift products, free consultations, temporary access to the full version.

Love for "freebies" 🆓

You don't even need to comment here - the desire to save lives not so much because of money, but because of the pleasure of the benefits received. Everything works: promotions, discounts, contests, second gift packages.

Intrigue 😈

Continued in the next issue, a story in several parts on a personal blog, useful information at the end of the text, a clickable headline. Everyone is interested to know what will happen next.

Safety⛑

Feeling safe and secure is one of the most important. The guarantee of the result, the opportunity to return the money, assistance in finding a job after the course - such "goodies" soothe and facilitate the decision to purchase.

P. S.
Triggers are powerful but not all-powerful. This is not a magic bullet that will save any zero-budget product. Techniques will work only if the target audience is well studied, the content funnel is correctly drawn up, and trusting relationships with customers are built.

20 SIGNS OF A WEBSITE'S READINESS FOR PAID PROMOTION

"Advertising is on, but there are no calls" - a phrase from which the eyes of experienced specialists begin to twitch nervously. In such a situation, instead of taking a sedative, we suggest that specialists check the site.

20 points that save nerves and budgets
Here's what you need to check before launching advertising campaigns:

The site works stably, loads quickly, an SSL certificate is installed.

There are no domain redirects.

The site is not under the sanctions of search algorithms.

The site has a responsive version for mobile devices. If not, create a Turbo page for mobile visitors.

On the landing page, the user can understand in five seconds whether he got there. The landing page is relevant to the interests and requests of the attracted target audience.

Convenient navigation. The header of the site contains the name of the company and the logo, a clear menu (in the mobile version of the hamburger menu), and a clickable contact phone number. It's good if the header contains the address of the company and the email for communication.

All pages on the site have the same header and footer. Keep in mind that it will be more convenient for the user to navigate if the site sections, contact information, clickable phone number and email are duplicated in the basement.

Headers and meta tags are correctly filled on the landing page - then the algorithms classify the page as of better quality. The higher the quality of the page, the more likely you are to win an auction, rank high, get more traffic, and increase your click-through rate - all of which increase your chances of getting conversions.

Google Analytics web analytics systems are connected. Additionally, goals are configured, Webvisor is enabled. For online stores, e-commerce is connected, test applications have been issued, test and it has been confirmed that the specified data is transmitted correctly.

Added ad system pixels for targeted ads. This is necessary for remarketing to work properly.

If the goal of launching advertising campaigns is to get leads, then the site must be connected and correctly configured with a chat with an online consultant, multichat, call tracking and email tracking. If necessary, end-to-end analytics is connected: it should be configured for sites with high traffic - from 500 unique visitors per day - and for high-margin products. End-to-end analytics is an expensive service, and the cost of it can “eat up” most of the margin from online sales, and advertising will be unprofitable.

On the first screen when loading a website on a computer, there are several communication options: order a call back, a button to go to the application form, buttons for instant messengers.

Up-to-date information about the product is posted, the actual prices are indicated in the currency of the country of location, under each product or service there is an order button (or "Add to cart"), or "More" with a transition to the product page. This recommendation on the form of product information is closely related to the next paragraph.

The information about the product on the landing page contains high-quality images, clear and informative text, relevant key phrases, the exact price - we are talking about the quality of the product offer.
In some industries - for example, in the wholesale of chemical products - business owners like to write on the website "Negotiated price" or "1 ruble per tonne", explaining that the buyer will still call to find out the price, and it depends on the volume of the order. This is not worth doing: the visitor needs information about the cost here and now, he will look for it from competitors.
It is better to indicate the minimum price or two cost options - wholesale and retail, and indicate in the product description that the final price must be clarified by phone.

All feedback forms, shopping cart and personal account used for ordering work correctly and are tracked in web analytics systems. Be sure to check this with test applications before launching ads !.

Sections "Payment" and "Delivery" for goods are filled. If the customer works throughout the country, then it is worthwhile to separately register the conditions for remote work, the conditions and cost of delivery to different regions, the address of the representative office and the phone number if the advertisement is shown in another country.
For example, if a client is in Russia, but wants to find wholesale buyers in Kazakhstan, then the presence of even a formal address of the point of issue of goods and a telephone number of this country will increase the confidence of potential customers.

The site has a "Privacy Policy". This is a requirement of the law, which is sometimes forgotten.

The page "Contacts" contains up-to-date information, several communication options, a contact person, a callback form is available.

For certain types of activities, it is necessary to post on the site data on licenses, certificates and registration certificates for products (medical, chemical products, etc.). They can be posted on a separate page - this is necessary for moderation.

Completed section "Reviews", "Recommendations" or "Examples of work", if the content of the section can affect the decision to purchase.

These points are universal and applicable to sites on any platform and with various paid promotion options. The condition of the site influences sales more than the banal USP in the ad like “Low price! Stock! Huge discounts. "

Prepare your site for calls and sales even before setting up and launching ads, and you will be happy - effective paid promotion.