Forward Concepts

chips and wireless communications. METHODOLOGIES: Market research studies may be based on primary data, secondary data, or both. Our staff has conducted primary research on a global basis, including personal visits to key industry personnel, telephone interviews and mail surveys. Information collected enters a project data base, enabling statistical analysis and interpretation. Collected data can often be provided to the client in digital form along with the market study report for future information access from a different perspective. QUALIFICATIONS: Forward Concepts maintains a small permanent staff of qualified individuals with extensive industry experience. Projects are executed under the overall direction of Will Strauss, the company’s founder and President. Strauss was formerly Executive VP at In-Stat Incorporated, and earlier was VP of Market Research at Integrated Circuit Engineering Corporation. For projects requiring very specialized knowledge, Forward Concepts has developed a network of technical experts that it accesses when necessary.