BRANDgfx

Launching a lead generating website requires a specific strategy. Here's a great intro for how to get a return on your website investment.

Anatomy of A Perfect Small Business Website: 16 Steps To 10X More Traffic and Leads - The Fletcher Method I think you may be a lot like Jim. Jim is a partner at a small, but growing Chicago criminal law firm. At a recent staff meeting, Jim, and his trusty paralegal-turned-marketing-specialist Mary have been tasked with spearheading an overhaul to the firm’s stale, non-performing website (circa 2005). Le...

Yes, originality and design matter...

Other sports teams are roasting the Chargers for their new logo, L.A. move A (since deleted) tweet from the NFL with the logo released by the Chargers Thursday. It’s safe to say the new Chargers logo — which was released after the announcement that the team would move to L.A. — became the biggest joke on the internet Thursday. Chargers fans, fans of other teams and even...

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: Be Careful With Your Use of ALL CAPS

Are you YELLING at your readers? Common netiquette suggests to refrain from using all caps at all in electronic communications. Avoiding all caps entirely is a bit extreme though. Just be careful that your all caps emphasis isn't perceived as yelling... [read more]