ASA Automotive Systems

It’s 2025, and wow—look how far we’ve come! From jotting things down on paper to mastering digital inspections, integrated payments, texting magic, and so much more.

But with all the industry consolidation happening, it’s crunch time—time to gear up with the latest tech to stay ahead of the pack.

We’ve cherry-picked the ultimate tools to:

Grow your business
Keep your customers smiling from ear to ear
Boost those profits

Ready to roll into the future? Check it out now here.https://info.asaauto.com/hubfs/Ring%20in%20the%20New%20Year%20Right%20with%20Right%20Technology.pdf

Here’s to making 2025 your smoothest ride yet.

Thanksgiving Thanks, ASA Style!

As we roll into the holiday season, it’s time to hit the brakes and reflect on all we’re thankful for this year. At ASA, our gratitude runs deep, and here’s why:

To our incredible ASA team: You’re the horsepower behind it all. From navigating challenges to reaching major milestones, your dedication and creativity inspire us every day. Together, we’ve built momentum that’s hard to beat.

To our amazing customers: You keep our wheels turning. Every shop, every dealer, we serve drives us to innovate, grow, and improve. Your trust in us fuels everything we do, and for that, we’re endlessly grateful.

To our trusted partners: Like a perfectly torqued lug nut, you keep us secure and steady. Your collaboration and support help us push boundaries and tackle the road ahead together.

This Thanksgiving, we wish you and your families a holiday filled with laughter, love, and the best food (may your turkey be as golden as a freshly mounted tire). Let’s take this time to recharge, reflect, and get ready to cross the finish line of 2024 in style.

Here’s to all we’ve accomplished together and to the exciting road ahead. Wishing you a joyful, relaxing, and absolutely delicious Thanksgiving!

Today, we honor the courage, dedication, and hard work of our veterans. We deeply value the freedoms and safety you defend, and we are so grateful for your commitment.

On this Veterans Day, we extend our heartfelt thanks to veterans within our team, our community, and across the nation. Your bravery inspires us every day. .

SEMA wrap-up. What a show :) What an incredible journey it’s been. From Day 1, Team ASA hit the ground running—meeting incredible tire dealers, industry peers, and future ASA fans. We explored big business opportunities, dove into the latest tech, and connected with some absolute legends. Meeting so many of our AMAZING customers and rockstar partners have us truly fired up for what’s ahead.

This SEMA was extra special for us as we made a BIG announcement. At our press conference with key tire and automotive media, we launched ASA Pay — a FAB addition to our product line that addresses an underserved industry need and seamlessly complements our shop management software.

What is ASA Pay? It simplifies payment processing right within a dealer’s POS system, meaning no more tedious manual data entry and faster checkouts. Real-time transaction tracking and fewer errors help keep your tire shop running smoothly and efficiently.

The energy and enthusiasm we encountered were absolutely inspiring. A massive THANK YOU to everyone who stopped by our booth, shared your insights, and joined in the excitement. We’re so pumped to keep building on these conversations and to help drive your success.

Stay tuned for more updates on what’s next. Until next time, SEMA.

Day 3 of , and we’re in need of some serious caffeine power! It's always the busiest day of the show, and wow, do we feel it.

Just look at Ashley Hopkins, our General Manager - Enterprise, tackling today’s lineup with not one but TWO cups of coffee 😎

Today is a big day at ASA. Not only are we meeting with amazing customers, partners, and future ASA fans, but we’re also thrilled to be launching ASA Pay — our integrated payment solution for tire shops for faster checkouts, secure transactions, and a smoother cash flow.

Join us at booth 43069 at 10:00 AM PST for the press conference if you’re on the SEMA floor. Can’t wait to share more about this AMAZING solution.

Stay tuned for updates, and hey, don’t forget to keep that coffee close. We’re in it for the long haul.