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QRCA is a global network of qualitative research professionals, including market research, UX, CX, sociologists, ethnographers, linguists, social media and other qualitative experts, and the resource for elevating qualitative research expertise at all levels, where members network and share best practices, trends and technology, and take advantage of unique educational content.
06/05/2026
Bring your best ideas to Palm Springs! โ๏ธ๐ด
The QRCA 2027 Annual Conference Call for Proposals is officially OPEN! This is your opportunity to share innovative approaches, practical insights, and thought-provoking discussions with one of the most engaged communities in qualitative research.
Ready to inspire, educate, and connect? Submit your proposal today and help make QRCA 2027 unforgettable: https://www.qrca.org/site/2027-conference-cfp
05/21/2026
Explore QRCA ๐๐๐๐๐โa global digital destination for thought leadership in qualitative research.
๐ NEW article from our Quant Lens column: https://www.qrcaviews.org/2026/04/27/why-ai-moderated-surveys-are-a-qualitative-opportunity/
Why AI-Moderated Surveys are a Qualitative Opportunity by Kathy Cheng.
Traditional surveys are ready for a rethink.
As data quality challenges grow and research participants become increasingly disengaged, rigid survey structures are struggling to keep pace with how people actually express themselves today.
Kathy Cheng, CEO and Founder of Nexxt Intelligence, explores how qual-infused-quant can bring empathy, rapport, and human connection back into quantitative research. By adding a qualitative dimension, surveys can become more engaging, enabling, and exploratoryโwithout losing the scale and structure that make quant so powerful.
๐ก A timely read for researchers looking to improve data quality, participant experience, and the depth of insight quantitative methods can deliver.
https://www.qrcaviews.org/
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