SmartCustomer

Big news: Sitejabber is now SmartCustomer.

We built Sitejabber to bring honesty and transparency to online shopping. That mission hasn't changed, but the internet has.

AI has made it easier than ever for false information, phishing scams, and fraudulent businesses to reach you. It's also made it harder to know which brands and products to trust.

We've spent 20 years protecting consumers, and we're not stopping now.

As SmartCustomer, we're introducing three things to keep the power where it belongs — with you:

1. An anti-AI scam community. We've built dedicated spaces where you can ask questions, share experiences, and learn how to spot AI-powered scams before they reach you. Join the Facebook anti-AI scams community here → https://www.facebook.com/groups/isthisaiscam

2. Verified reviews only. Every new review now requires proof of purchase. And we've added identity verification so we know reviewers are real people.

3. SmartCustomer + ChatGPT. When you're shopping and using ChatGPT, our new app surfaces real reviews and brand insights right inside your conversation.

The name is new. The commitment is stronger than ever.

Read the full announcement →

SmartCustomer: A New Name for a New Era of Consumer Protection SmartCustomer: A New Name for a New Era of Consumer ProtectionMarch 6, 2026Twenty years ago, our team saw a need to bring honesty and transparency to consumers’ online purchases. With funding from the National Science Foundation, we developed the Sitejabber platform to increase online transparency...