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Charlie Allen Design

Charlie Allen Design

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40 years of business. Same branding since 1984. Original concept had spirit, but ZERO scalability. The challenge wasn’t reinventing. It was respecting what worked while building a system to function in today’s digital age. We refined and tightened the original type, built a logo suite and locked in a classic cohesive color system. We designed for real-world applications: uniforms, merch, banners, biz cards etc. We built a brand identity that honors legacy and supports growth. @risunreps #brandrefresh #reptilebreeder #logodesign 02/17/2026

Brand Identity - Before & After

40 years of business. Same branding since 1984. Original concept had spirit, but ZERO scalability. The challenge wasn’t reinventing. It was respecting what worked while building a system to function in today’s digital age. We refined and tightened the original type, built a logo suite and locked in a classic cohesive color system. We designed for real-world applications: uniforms, merch, banners, biz cards etc. We built a brand identity that honors legacy and supports growth. @risunreps #brandrefresh #reptilebreeder #logodesign

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Graphic Design

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Menifee, CA
92584