Atomic Robot

"People ignore designs that ignore people." - Frank Chimero
We think about this all the time, especially when we're working on onboarding.

If the experience is confusing, overwhelming, or asks for too much too soon, people leave. Simple as that.

Design isn’t just about how things look. It’s about respecting your user’s time, energy, and expectations.

When we design, we always ask ourselves:

- What does the user actually need right now?
- What can wait until later?
- What would we want if we were in their shoes?