Nations Media Digital

GSC impression counts fall off a cliff?
I spent several days buried in Search Console with wild thoughts that LLMs or Google’s AI stole my clients’ search inventory and clicks…

Here’s what actually happened

On September 15, Google changed how many results it returns per page (no more 100), and rank trackers + Search Console are now showing wonky data. Ie: GSC impressions falling of a cliff

✅ Stay calm and let’s move on:
• Compare multiple tools
• Manually inspect top pages
• Adapt, Google top 100 is gone

Google has once again, changed the rules mid game. Reshaped data, reporting and rankings overnight.

https://searchengineland.com/google-search-rank-and-position-tracking-is-a-mess-right-now-461984

https://www.semrush.com/news/424322-google-changes-to-serp-data-collection-what-you-need-to-know

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Call 833-261-5775
www.NationsMediaDigital.com