The Patron Way

ting inspirational tale that will encourage entrepreneurs and marketers worldwide
The Patron Way tells the true story of how Patrón became the world’s top-selling ultra-premium tequila, set against the backdrop of love, s*x, celebrity, dizzying success and, ultimately, betrayal. The Patron Way is the perfect blend of brand chronicle, entrepreneurial inspiration, and compelling human drama, taking the reader from the ancient distillery in the highlands of Mexico to the glittering world of Hollywood.
• A story that can only be told by co-founder's partner Ilana Edelstein who
demonstrates that anything is possible for those with a dream and fire in their
heart
• A passionate tale of the love, tenacity and perseverance it takes to build a
number one selling brand and change an industry
• Patrón is credited with triggering the “premiumization” of brands - a major
business growth vehicle that all top liquor brands now use to sell high-quality
beverages at a high cost