Fahrenheit Studio

Brand recognition (Think Apple) makes a big difference, but there are exceptions. Saudi Aramco is neck and neck with Apple, but is hardly a household name.

The 50 Most Valuable Companies in the World in 2023 The world's 50 most valuable companies represent over $25 trillion in market cap. We break this massive figure down by company and sector.

Loud and proud! Is you brand a mess? Just turn up the volume and force your neighbors to live with your flashing sign.

Twitter Blocks City From X Sign Atop Headquarters The giant illuminated sign has enraged neighbors, and a city buildings rep was twice denied access to inspect it.

We have named and created identities for hundreds of companies. Our road to the trademark office requires a lot of research and visits with our legal team. How does a company as large and influential as twitter get away with such an obvious faux pas?

Might the mighty bird be flying too close to the sun? Is this hubris or chutzpah?

Elon May Have a Huge Issue Because Microsoft Owns the “X” Trademark There's another big problem with Elon Musk's Twitter rebrand: Microsoft owns the trademark to the title "X." In a word: lol.

We collect more data than ever before. Data is useless unless it can be shaped into a story.

Visualizing S&P 500 Performance in 2022, by Sector This video highlights S&P 500 performance through Q3. See how sectors and key companies have performed from Jan 1 to Sep 30, 2022.