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If your business has grown in the last few years — new services, more clients, a bigger team — it's worth asking whether your brand has kept pace.

Most haven't. And the gap is usually costing more than people realize.

Kriston Sellier's article in Urban Ag Council's magazine walks through exactly how to identify and close that gap.

Read it here: https://urbanagcouncil.com/article/when-growth-breaks-your-brand-the-hidden-risk-of-outgrowing-your-identity/

New article from id8's Kriston Sellier, published in Urban Ag Council's magazine.

The topic: what happens when a landscaping company — or any growing business — evolves faster than its brand. Services expand, the team grows, markets change. But the market still sees an earlier version of the company.

That gap costs real money. Not because it's expensive to fix, but because it quietly works against every sales conversation, every proposal, and every recruiting effort until it's addressed.

Read the full article: https://urbanagcouncil.com/article/when-growth-breaks-your-brand-the-hidden-risk-of-outgrowing-your-identity/

"Creative without science is just artwork."

At id8, every project starts with research — not a blank canvas. Stakeholder interviews. Customer insight. Competitive analysis. We find out what the market actually believes before we decide what the brand needs to say.

That's the difference between marketing that looks good and marketing that works.

We talked through this — and a lot more — on a recent episode of Family Business Radio with Sync-Up Business Services. If you own or lead a mid-market business and you're thinking about growth, succession, or building lasting brand value, this conversation is worth your time.

🎧 Listen: https://businessradiox.com/podcast/familybusinessradio/building-business-value-with-sync-up-and-id8/