Jd&co. Design Studio

33 HOTEL NYC · SEAPORT
Rebranding Project

Part 02 — Brand Identity System

All assets are carefully developed and consistently applied across platforms to maintain a cohesive identity.

01 — Logotype
The logotype was meticulously customized for 33 Hotel. Every detail is precisely considered— from consistent stroke weights to refined serifs and calibrated spacing—creating a sharp and lasting impression across all touchpoints.

02 — Color
Color plays a central role in defining the brand. South Street Brick, inspired by the hotel façade and surrounding architecture, reflects the character of the Seaport district.
Seaport Navy, drawn from the waterfront nightscape, captures the calm atmosphere and sense of place unique to 33 Hotel.

03 — Typefaces
Typography is a key element of the identity system. Miller Banner conveys luxury and modern elegance through its refined details. Indivisible ensures clarity and readability across applications, while Sweet Sans Pro functions as an accent, adding a subtle and distinctive tone.

04 — Seal & Medallions The medallions serve as alternate expressions of the identity, capable of standing independently across applications such as events and merchandise. The seal is used as a subtle finishing element, applied discreetly to enhance the overall composition.

33Hotel NYC•Seaport Brand Identity System
All assets are carefully developed and consistently applied across platforms to maintain a cohesive identity.
1. Logotype
The logotype was meticulously customized for 33 Hotel. Every detail is precisely considered—from consistent stroke weights to refined serifs and calibrated spacing—creating a sharp and lasting impression across all touchpoints.
2. Color
Color plays a central role in defining the brand. South Street Brick, inspired by the hotel façade and surrounding architecture, reflects the character of the Seaport district. Seaport Navy, drawn from the waterfront nightscape, captures the calm atmosphere and sense of place unique to 33 Hotel.
3. Typefaces
Typography is a key element of the identity system. Miller Banner conveys luxury and modern elegance through its refined details. Indivisible ensures clarity and readability across applications, while Sweet Sans Pro functions as an accent, adding a subtle and distinctive tone.
4.Seal & Medallions
The medallions serve as alternate expressions of the identity, capable of standing independently across applications such as events and merchandise. The seal is used as a subtle finishing element, applied discreetly to enhance the overall composition.

The Buggy Factory BI Project

The Buggy Factory by Southern Pines Brewing Company is a brewery, restaurant, cocktail bar, and outdoor venue located in historic downtown Carthage, NC.

JD&Co. crafted the full brand identity, including menus, signage, packaging, and photography—bringing the spirit of craft brews, Detroit-style pizza, and live music to life