Branded by Sim

Welcome to the OFFICIAL launch of Trina A. Grimm Holistic Coaching’s website!

Trina’s work blends Ayurvedic, Montessori principles, and energetic practices to bring harmony and alignment into your body, home, and work.
She holds a firm belief that you can be a free and whole woman even within every version of you and every role you carry.

Working on Trina’s rebrand was the BEST experience. Getting to infuse her grounded and validating personality into a “frolicking through a wildflower field during golden hour” vibe perfectly sums up the essence of Trina’s brand.

Free. Empowering. Warm. Organic.
Welcome to Trina’s new chapter! 🌿☀️

One thing I’m realizing about my work is that I LOVE designing for feminine brands.
Because I get to bring my own feminine lens to brands that are WILDLY different.

A LOT of people assume that a feminine designer or feminine brands must ONLY be “soft” or “elegant” with shades of pink and calligraphy fonts.
But femininity can be all that AND rebellious, protective, grounded, free, powerful, ANYTHING.

Like all these brands I’ve created have completely different voices, personalities, and color palettes.
They range from bold and vibrant to grounded to luxury.

And yet, they’re all feminine, just different expressions.
Feminine brands should not be boxed into script fonts and dainty details.
Because there’s no ONE way to be a woman.

ANYHOO, rant over. I’m OBSESSED with these mockups.
The lace, the texture, the colors, ahhh🤩

AHHHHH, this palette is giving “warm fall day, coffee in hand, walking my dog on a trail” vibes!! ☕️🍂

The goal with Jen’s colors was to create something that feels as down-to-earth as she is.
Her brand literally feels like talking about training on a morning walk and then going on a fun adventure with your dog!! 🤩

To capture that energy, the green and orange bring in that outdoorsy grit and expertise while the pink & yellow add some playfulness and warmth.
The deep cherry was our favorite addition, representing the depth Jen brings not just in her training but her passion for working with humans as well.

BUT, Jen’s colors aren’t the only thing we’re working on!
Stay tuned, because we’ve got something VERY exciting in the works with details coming soon 😉

👇 Does this palette feel like Jen or what?!

Not every designer is the right designer for your brand.
The same way not every photographer’s style fits your vibe, or not every stylist gets your bangs right.

It doesn’t mean they’re not good, it just means it’s not a fit!
LIKE if your dream brand is minimal, neutral, and corporate, I’m PROBABLY not your gal.
And that’s okay!!

The best designer for your brand isn’t your friend’s nephew who you’ve known forever or even the one who created your first site.
It’s the one who understands your brand’s direction & gets the vision enough to know the difference between a good logo and the right one. ✨

What do yall think of the rejected logos?! 🫣

💌 AND FYI: we’re currently booking for July & August, so DM us to get your brand looking right!!

Currently writing this caption hopped up on my first sip of coffee (y’all know THE FEELING!🤪) so this will be extra af.

Anyway, REBRAND CALLS FOR A REINTRODUCTION!!
HI I’M SIM!!!🍒

I love all things Human Design and Astrology, and they’re important tools I use as part of my process to understand your vibe & brand strengths.
I’m a 3/5 Generator; Gemini Sun + Scorpio Moon & Rising. It is, in fact, constant chaos in my brain 😅

I LOVE Romantasy novels & ALWAYS have my TV on. Show recs are HIGHLY welcomed. Anything from romance to comedy to fantasy dramas!

My work blends psychology, energetics & design.
I specialize in translating personality & energy into scroll-stopping, premium brands + websites that feel like you AND resonate with your ideal audience.

Lastly, F**K hustle culture. F**K anyone who said you’re too much, too opinionated, too loud, WHATEVER.
THAT IS YOUR EDGE.
That is what makes you the badass business woman you are today.

And that’s why I serve the visionary women ❤️‍🔥
I know what it’s like to shrink your big dreams & your big personality to fit in, but there’s no one like YOU.
And that is EXACTLY what makes you stand out among 10 businesses who do what you do.

💌 If I sound like your type of gal & you’ve been sitting on the feeling that you’re outgrowing your brand (or just wanna yap), my DMs are waiting for you!

A little sneak peek of a rebrand for this powerful, badass woman! 🫣❤️‍🔥

With a mission that advocates for women, challenges outdated systems, and sparks conversations that have been ignored for WAY too long… Midlife Rising needed to evolve so it could support a MOVEMENT.

So excited to share more soon!!! 💌