Localization Institute

🌐 In an era where brands are increasingly taking a stand, how do you ensure your message resonates authentically across different cultures, especially when tackling sensitive social and political issues?

It's a complex challenge, but one that Ben & Jerry's navigates with impressive nuance. We've just published a fascinating analysis: "Ben & Jerry’s Social Media Strategy as a Platform for Social and Political Activism: A Comparative Analysis of Language and Content in their US vs. German Instagram", a new student paper by Julia Buso, a graduate of our Global Digital Marketing and Localization (GDMLC) program.

In this insightful piece, you’ll discover:

🖍How Ben & Jerry’s adapts their messaging for culture and language
🖍Strategies for balancing global vision and local relevance
🖍Practical lessons to elevate your own digital marketing and localization efforts

👉Read the full article here:

Ben & Jerry’s Social Media Strategy as a Platform for Social and Political Activism - Localization Institute This is a paper presented by Julia Buso, a graduate of the Global Digital Marketing and Localization (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s programs. The contents of this Paper are presented to create discussion in the global market...

As we bid farewell to 2024, we want to express our gratitude for your support, collaboration, and inspiration. Whether you joined us at an event, participated in a class, or followed along, you are what makes this community special.

From all of us at the Localization Institute— Ulrich Henes, Jill Nellis, Oksana Torvik, Kris Wiegand, Alex Bernet, Brendan Keating, and Jefferson Clark—we wish you a joyful holiday season and a fantastic start to 2025!

Let’s keep growing, innovating, and connecting in the new year.

See you soon!

With LI instructors:

Dr. Peng Wang (Machine Translation)
Eva Klaudinyova (Quality Management)
Karen Combe (Localization Management)
Sonia Monahan (Life Sciences Localization)
Tim Arata (Vendor Selection and Management)
Bruno Herrmann (Localizing Content)
Jan Grodecki (Internationalization in the Times of AI)
Agnieszka Szarkowska (Media Localization)
Melissa Biggs