Bossboxx

Meet our new COO- Lori Lefcourt!⠀
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Lori is an experienced COO and CPG Founder who has helped many businesses scale through her expertise in operations, strategy, and growth marketing. Lori & Kelsey also Co-founded a self-guided course for early-stage product based businesses called Degree In CPG.⠀
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We are so excited to have Lori join our team and add so much value to our clients! Follow along to learn more about how Lori can help scale your business!⠀
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You mean it matters what font I pick for my website?

With so many different fonts and typefaces to choose from, it’s easy to feel overwhelmed. Making the right choice depends on so much more than just seeing what looks nice. Here are a few key considerations:

Think about personality:
How do you want your users to feel when they first enter your website? Do you want to emulate a friendly atmosphere? Do you want the site to feel high-end, welcoming, playful, or serious? It’s imperative that the typography reflects the personality of the brand or product.

Reflect on tone:
It’s equally important to consider how the font harmonizes with the tone of the message. For example, if you want to convey serious or important information, choose a less stylized or decorative font that is both clearly legible and will limit distraction.

Don’t skimp on function:
Function is just as vital as form: there’s nothing worse than a website that looks pretty but is entirely illegible. When deciding what typefaces to include in your interface reflect on whether the font is legible, readable, and accessible. Can the text be legible without strain? Are the characters distinct enough?

Learn more branding secrets in our free resource library

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