BUCK

BUCK built an internal digital playground where BUCKers can make stuff just for the fun of it. We call it Playground.

No clients. No review rounds. No fluff. Just ideas, experiments, and the freedom to chase a weird little thread wherever it feels like going.

Here are a few of our favorite pieces from Playground where BUCKers experimented with various widgets.

Circle’s NYC hub needed more than a lobby screen. We gave it a pulse.

Swipe to see how ➡️

We partnered with our friends at Apple, TBWA\Media Arts Lab () in Shanghai, and director Bai Xue to create the stop motion animation for “Glad I Met You”, their 2026 Chinese New Year film. Here’s a look at how it came together.

Puppet makers hand-crafted silicone skins, soft handmade fur, and tiny hand-knit wardrobes over bespoke armatures engineered to hold up through thousands of micro-movements. Animators worked shot by shot, moving puppets a fraction of a millimeter at a time, with over 20 unique mouth shapes per character 3D printed, hand-painted, and swapped frame by frame. Even the backgrounds were built by hand down to miniature air-conditioning units, street signage, and tiny bottles.

Shot on iPhone 17 Pro.

Also, big kudos to our friends at Mackinnon & Saunders for the stop motion support.

Forced smiles? Not on our watch.

In our latest case study, we break down how BUCK worked with to bring Made You Look to life for Pixel 9 Pro Fold — designed to capture real reactions, no “cheese” required.

Check it out, link in bio!