Hollywood In Pixels

you find out about the next movie you want to see? Most likely you’ve said YouTube or a post shared on a social network. Digital is today’s word-of-mouth and water cooler effect combined. However, most people do not realize that the first digital marketing efforts in Hollywood date all the way back to the early 90’s. Indeed, there were many early pioneers who believed in the power of digital long before the digital medium was mainstream. It was on the backs of those people that digital has become the marketing powerhouse it is today. Yet, those early works are at risk of being lost, forgotten, erased as the Digital Revolution speeds ahead. When we realized that there was no concerted efforts to protect the classic Hollywood digital marketing campaigns, and to capture the fantastic stories that many of our friends tell about how these campaigns came to be, we knew we needed to do something. And thus, Hollywood In Pixels was born. The Hollywood In Pixels mission is to ensure that we collect and preserve the content created, as well as tell the stories, the awesome stories, of those early days in digital marketing. We have collected assets for a number of campaigns, both classic campaigns from the early days, as well as more recent campaigns that will soon be considered classics. We need more! And we want to share your stories! We are looking for passionate people who believe in the power of digital storytelling, and understand the importance of protecting a piece of history, to join us on this crusade. If you worked on early digital marketing campaigns and have assets you can contribute, please contact us. Also, if you worked at a tech company that helped power these campaigns (ex Macromedia people I’m looking at you…) also get in touch. It’s not just about reliving the past. We believe that the success of digital marketing today, as well as the excitement and acceptance of new digital technologies like VR and AR, build upon the foundation set by early experiments in digital storytelling. Back when a bunch of crazy people believed that digital was our future.

“Study the past if you would define the future.”
― Confucius