Huxly

Meet Ara Katz, Co-Founder of Seed, the microbiome science company pioneering innovations in probiotics, prebiotics, and postbiotics. Seed’s work spans from gut and skin health to coral reef restoration—and even microbes in space.

In this episode, Ara shares how she and her team transformed microbiome science into a cultural movement, bridging the gap between cutting-edge science and everyday life.

In this episode, we get into:

☀️ Why you can’t brand your way to trust
☀️ Seed’s anti–gatekeeping approach to knowledge
☀️ The most underrated ingredient in product design
☀️ Launching the first vaginal synbiotic and evolving women’s health
☀️ Why AI can be a tool for empowerment—not replacement.

This is: The Science of Trust

Welcome to the MADNESS.

Meet Kim Chappell, Chief Brand Officer at Bobbie. She’s reimagining a culture that truly supports parents and kids, and the role brands play in it.

If you want to shape culture, this episode will inspire you to:

→ Build lasting trust with your audience

→ Launch before you have a product

→ Turn followers into a true digital village

→ Avoid performative marketing

→ Lead with empathy—not just KPIs

Listen to MADWOMEN on Spotify and Apple: How to Build a Brand That Shapes Culture

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