Paladin Software

Paladin Software

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Trusted by customers in 30+ countries across 5 continents, the Paladin platform streamlines influencer discovery, campaign management, and reporting across YouTube, Facebook, Instagram, Twitter, Twitch, and TikTok. Paladin operates globally, with offices in the U.S. (Los Angeles, California), Europe (KrakΓ³w, Poland), and Asia (Ho Chi Minh City, Vietnam). Learn more at https://paladinsoftware.com.

New Features on Social Media | January 2022 02/02/2022

Twitter and Reddit are testing NFT profile pics. YouTube previewed a new Media Kits feature for creators. TikTok is adding a Repost button. And Instagram launched creator subscriptions.

Here's a recap of last month's new features on social platforms:

πŸ‘‹
✦ Testing web listening to give users access to live rooms and conversation replays on desktop.

Facebook App πŸ‘
✦ Introduced "Privacy Center" to provide users with more details on its information sharing, security, data collection, data use, and ads.

Instagram πŸ“·
✦ Testing options for how the Instagram feed will display posts, including the reintroduction of a reverse chronological feed.
✦ Allowing users to reorganize their own posts within their profile.
✦ Launched creator subscriptions to help creators make more money from their fans.
✦ Expanded its 'Remix' feature from just Reels to all IG video formats.
✦ Rolled out a new profile badge that will show upcoming live events.

LinkedIn 🀝
✦ Launched a virtual events beta for live audio conversations.

πŸ—£
✦ Raised $20M in funding to build out its right-wing social network.

Reddit πŸ‘½
✦ Testing NFT profile pictures.

Snapchat πŸ‘»
✦ Introduced real-time pricing and product updates in its AR shopping feature.

Substack πŸ“„
✦ Added an option to upload or record videos for select writers.

TikTok β™ͺ
✦ Testing a 'Repost' button to share clips with friends.
✦ Added Stories to its 'For You' page.
✦ Introduced 'Instant Pages' to improve load times.
✦ Adding digital avatars a la Apple Memojis.
✦ Considering paid subscriptions as a new creator monetization method.
✦ Working on live audio streams and keyword filtering for its 'For You' page.

Twitter 🐦
✦ Launched NFT profile pictures for Twitter Blue subscribers.

YouTube πŸŽ₯
✦ Previewed a new Media Kits feature to help creators land more brand deals.
✦ Testing NFTs as a possible creator monetization option.

Check out the full list of updates in the article below! πŸ‘‡

New Features on Social Media | January 2022 Check out our recap of new features across social media platforms in January 2022.

The Complete Guide to YouTube Influencer Marketing 01/21/2022

Looking to promote your brand through YouTube influencers? We’ve put together this definitive guide to YouTube based on our years of experience working with the world’s largest video platform.

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