MGID

☀️ Think summer is killing your campaigns?

It probably isn't.

Every July, marketers blame algorithms, rising CPCs, declining CTRs and "bad traffic."

But here's the reality: your audience didn't disappear. They just changed how they behave.

📱 They're scrolling in bright sunlight.
🏖️ They're on mobile, not desktop.
⚡ They have seconds, not minutes.
🌐 They're often on unstable connections.

That means your winter strategy can quietly burn through your budget.

In this article, you'll discover:

✅ Why dark creatives become almost invisible outdoors
✅ How long funnels destroy summer conversions
✅ Why mobile deserves a completely different bidding strategy
✅ The importance of contextual placements during vacation season
✅ Why pausing campaigns can hurt your ML algorithms more than bad performance

If your native campaigns are struggling this summer, don't blame the platform just yet.

You might just need to adapt.

👇 Read the full article and stop paying for seasonal mistakes.

⏳ Final call! Tomorrow we're going live.

If you've ever had an ad rejected without a clear explanation or wondered why a campaign that performs well in one market struggles in another, this webinar is for you.

The difference is often more than policy. It's culture.

In just one session, you'll gain practical insights into:

- how cultural context shapes ad approvals;
- why the same creative can be perceived differently across regions;
- what helps reduce rejection risks before launch;
- how to build campaigns that work across global audiences.

Don't miss the chance to learn from industry experts and leave with ideas you can apply to your next campaign.

📅 July 14
🕔 5:00 PM CET

🎙 Egbert Schram, The Culture Factor Group
🎙 Karina Klymenko, Creative & Compliance Head, MGID

Seats are still available, but not for long.

🔗 Save your spot: https://hubs.ly/Q04phths0

Same video. Same audience. Different results. 🎥

What changes?

The answer isn't always the creative. Sometimes it's the placement.

▶️ Instream ads

- Appear within video content
- Capture attention when viewers are already in "watch mode"
- Drive stronger completion rates and brand recall

▶️ Outstream ads

- Reach audiences across articles, content feeds and apps
- Expand video campaigns beyond traditional video inventory
- Open new monetization opportunities for publishers

💡 Choosing the right environment is just as important as producing the right creative.

Our latest guide breaks down how instream and outstream differ, when each format performs best and which metrics actually matter.

Happy Independence Day! 🇺🇸🎇

Wishing all our US clients a joyful and safe 4th of July! May your day be filled with celebration, great company and unforgettable moments. Enjoy the holiday!