Aviate Creative
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06/02/2026
Is your brand accurately reflecting the company you’ve become, or is it stuck in the past?
We often think of branding as just looking polished, but for manufacturers, an outdated visual identity can be a silent growth killer. In this episode, we explored:
➡️ Why first impressions happen in milliseconds and how they dictate trust.
➡️ How your brand signals innovation (or a lack thereof) to top talent you’re trying to hire.
➡️ Clear signs that your current branding is holding you back.
A big thank you to Trew Marketing for the invitation to share these insights!
Listen to the full recording here: https://www.linkedin.com/pulse/how-your-visual-brand-affects-sales-recruitment-efforts-nphrc/
Why do branding companies charge what they do for a logo?
What goes into making a good logo?
I think a lot of people assume that you do this quick logo sketch and it's done. There's a lot more that goes into it. We spend a lot of time researching, brainstorming, sketching, designing, etc. We might sketch 30, 50 or more logos and then we'll design up dozens of logos before we even present the initial logos.
I get into it with a little more detail in the video here.
How do you know if your company needs a press kit?
While many businesses think these are only for "big brands," they are actually tools for any company looking to boost its industry presence.
Here are clear signs that it’s time to invest in a professional press kit:
➡️ You’re preparing for a trade show
➡️ You’re launching a new product or platform
➡️ You are pursuing industry awards
➡️ You want to establish thought leadership
➡️ Your sales team needs a strong leave behind
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