RDCollaborative

RDC collaborated with in West Hollywood to transform a 23,000 SF multi-level building into a modern, experience-driven retail environment, balancing Erewhon’s signature program with thoughtful spatial solutions. From carving out an inset outdoor seating area to reconfiguring additional leasable space, every move was designed with flexibility, function, and flow in mind.

Rooted in warm minimalism and supported by sustainable systems, the store reflects Erewhon’s continued evolution—bringing elevated everyday essentials to the West Hollywood community.

📸: .media

Shoppers are evolving faster than retail environments, and RDC Principal Terry Todd, AIA, shares insights into how retailers can rethink existing spaces to better serve today’s customer.

From simplifying the in-store journey, to designing with emotion and anchoring every decision to core shopper needs, the future of retail is rooted in flexibility, clarity, and experience.

Read how retailers can create new-store experiences within existing footprints at ARC by Michael Wilkening

RDC served as Architect of Record and Design Architect for Beverly Hills, delivering a 1,960 square-foot tenant improvement on one of Southern California’s most prominent retail corridors.

The long, narrow space inspired a highly intentional layout—balancing product density with openness—while subtle wayfinding guides customers through a clear, intuitive journey.

A standout feature is the custom façade on Beverly Drive, created in close collaboration with the client and showcasing Wilson tennis balls as a bold, brand-forward statement.