FINIEN
Share
Now it’s time to switch focus to your brand: A new brand strategy will need to be derived, the perfect brand name crafted, and along with it, a new brand identity rolled out. There are many stakeholders and a lot is at stake, yet it must happen quickly. FINIEN enables CMOs and founders who are facing a brand transformation to reposition their brands for growth through swift strategic, verbal and v
05/21/2026
WTH? Isn’t it Thursday? Isn’t it Brand Therapy Thursday time like every week?
Welcome to WTT instead, a series I am starting next week that will take the place of Brand Therapy Thursday this summer.
After many colleagues, advisors, and friends kept pushing me, I finally listened and I will share with you how I am ‘Walking The Talk’ lately by creating my own brand from scratch. It started with a sketch, and I am now funded and a few products down the line and just like many of my clients, trying to make the right decisions day in day out to ensure this brand (toneoptic.com) will thrive.
I will transparently share the crazy, hilarious, difficult, and meaningful tidbits from my double life - the seasoned brand strategist advising brands on how to get it right, and the passionate entrepreneur driving flatbed trucks and trying his darnest to do it right for himself. I feel the pressure, and this may just let me take off some steam.
Welcome to WTT - starting right here and in your inbox (sign up: tinyurl.com/finiennewsletter) next week Thursday, all summer long.
You will laugh, maybe cry, but definitely learn something along this brand journey of another kind.
05/14/2026
…or perhaps it is because after navigating a flatbed truck through LA traffic all day, lifting 180 30 lbs boxes for 5 hours straight, and trapping a possum that sneaked into the open gate at your factory you just don’t have the energy for time-wasting decisions 😅 (yes, that was my week last week - running a D2C startup truly is as glorious and easy as they made you believe!)
A new Hitting The Mark drop – out of thin air ☁️
Tyler Strand co-founded the creative operations platform Air, a tech company that could easily be seen as a media agency. Air is empowering Creatives in the age of AI, and the entire brand is built on smart brand marketing. The team is putting out all kinds of crazy campaigns that most Creatives wish their agency would let them run, thereby building a bond and a community that reaches far beyond the product.
A fascinating brand, with a name that continues to set the direction even after 8 years in business. Tyler shares his insights on community building and why picking brand marketing versus traditional feature-forward sales was the right path for Air in a highly edutaining episode.
Listen here:
↠ FINIEN — https://loom.ly/7NnJycM
↠ Apple — https://loom.ly/dZ4cuSo
↠ Spotify — https://loom.ly/AKk8gk8
↠ Simplecast — https://loom.ly/aLTDbAI
04/16/2026
Missed last week's drop of Hitting The Mark? 🕶️ 15 years ago, Charles Brun started C-Concept together with two of his best friends. A B2B2C company that made reading glasses, founded by friends who saw a need for stylish readers for their Parisian moms. Fast forward to today, and the name has changed to Izipizi, and the company is selling design-forward eyewear for all occasions in thousands of stores around the world.
The brand is built on affordability and joy. And it is a B-Corp. How Charles and his partners started the French company, got their first product into trendsetting store Collette, and are now taking the US by storm is what Charles and I talk about. And all things branding, of course!
Listen here:
↠ FINIEN — https://loom.ly/lEu-8RE
↠ Apple — https://loom.ly/ZzB8sDM
↠ Spotify — https://loom.ly/LPQegd8
↠ Simplecast — https://loom.ly/DEj_c40
Click here to claim your Sponsored Listing.
Category
Contact the business
Website
Address
5318 E 2nd Street #888
Long Beach, CA
90802
