JDA INC

This Snapple rebrand is leaning into their 90's roots. The logo, the shape of the bottle, and the label all harken back to the original.

Their original brand story starts with a bang and a snap:

𝘖𝘯𝘦 𝘧𝘰𝘶𝘯𝘥𝘦𝘳, 𝘓𝘦𝘰𝘯𝘢𝘳𝘥 𝘔𝘢𝘳𝘴𝘩, 𝘸𝘰𝘶𝘭𝘥 𝘭𝘢𝘵𝘦𝘳 𝘴𝘢𝘺 𝘰𝘧 𝘵𝘩𝘦 𝘷𝘦𝘯𝘵𝘶𝘳𝘦 𝘵𝘩𝘢𝘵 𝘩𝘦 𝘬𝘯𝘦𝘸 “𝘢𝘴 𝘮𝘶𝘤𝘩 𝘢𝘣𝘰𝘶𝘵 𝘫𝘶𝘪𝘤𝘦 𝘢𝘴 𝘢𝘣𝘰𝘶𝘵 𝘮𝘢𝘬𝘪𝘯𝘨 𝘢𝘯 𝘢𝘵𝘰𝘮 𝘣𝘰𝘮𝘣.”

𝘈𝘴 𝘛𝘩𝘦 𝘕𝘦𝘸 𝘠𝘰𝘳𝘬 𝘛𝘪𝘮𝘦𝘴 𝘯𝘰𝘵𝘦𝘥 𝘪𝘯 𝘔𝘢𝘳𝘴𝘩’𝘴 2013 𝘰𝘣𝘪𝘵𝘶𝘢𝘳𝘺, 𝘵𝘩𝘦 𝘵𝘩𝘳𝘦𝘦 𝘮𝘦𝘯 “𝘥𝘪𝘥 𝘸𝘪𝘯𝘥 𝘶𝘱 𝘮𝘢𝘬𝘪𝘯𝘨 𝘢 𝘣𝘰𝘮𝘣 𝘰𝘧 𝘴𝘰𝘳𝘵𝘴: 𝘢 𝘣𝘢𝘵𝘤𝘩 𝘰𝘧 𝘤𝘢𝘳𝘣𝘰𝘯𝘢𝘵𝘦𝘥 𝘢𝘱𝘱𝘭𝘦 𝘫𝘶𝘪𝘤𝘦 𝘵𝘩𝘢𝘵 𝘢𝘤𝘤𝘪𝘥𝘦𝘯𝘵𝘢𝘭𝘭𝘺 𝘧𝘦𝘳𝘮𝘦𝘯𝘵𝘦𝘥, 𝘴𝘩𝘰𝘰𝘵𝘪𝘯𝘨 𝘴𝘤𝘰𝘳𝘦𝘴 𝘰𝘧 𝘣𝘰𝘵𝘵𝘭𝘦 𝘤𝘢𝘱𝘴 𝘴𝘬𝘺𝘸𝘢𝘳𝘥.” 𝘛𝘩𝘢𝘯𝘬𝘧𝘶𝘭𝘭𝘺, 𝘵𝘩𝘪𝘴 𝘩𝘢𝘱𝘱𝘺 𝘢𝘤𝘤𝘪𝘥𝘦𝘯𝘵 𝘴𝘱𝘢𝘳𝘬𝘦𝘥 𝘢 𝘵𝘳𝘢𝘯𝘴𝘪𝘵𝘪𝘰𝘯 𝘧𝘳𝘰𝘮 𝘵𝘩𝘦 𝘯𝘢𝘮𝘦 “𝘜𝘯𝘢𝘥𝘶𝘭𝘵𝘦𝘳𝘢𝘵𝘦𝘥 𝘍𝘰𝘰𝘥 𝘗𝘳𝘰𝘥𝘶𝘤𝘵𝘴” 𝘵𝘰 “𝘚𝘯𝘢𝘱𝘱𝘭𝘦,” 𝘢 𝘱𝘰𝘳𝘵𝘮𝘢𝘯𝘵𝘦𝘢𝘶 𝘰𝘧 “𝘴𝘯𝘢𝘱𝘱𝘺” 𝘢𝘯𝘥 “𝘢𝘱𝘱𝘭𝘦.” 𝘚𝘯𝘢𝘱𝘱𝘭𝘦’𝘴 𝘣𝘰𝘵𝘵𝘭𝘦𝘴 𝘸𝘦𝘳𝘦 𝘮𝘢𝘥𝘦 𝘧𝘳𝘰𝘮 𝘢 𝘳𝘰𝘶𝘯𝘥𝘦𝘥 𝘨𝘭𝘢𝘴𝘴, 𝘧𝘦𝘢𝘵𝘶𝘳𝘦𝘥 𝘣𝘳𝘪𝘨𝘩𝘵 𝘤𝘰𝘭𝘰𝘳𝘴 𝘢𝘯𝘥 𝘢 𝘴𝘭𝘪𝘨𝘩𝘵𝘭𝘺 𝘤𝘶𝘳𝘴𝘪𝘷𝘦 𝘭𝘰𝘨𝘰, 𝘢𝘯𝘥 𝘦𝘮𝘪𝘵𝘵𝘦𝘥 𝘢 𝘴𝘢𝘵𝘪𝘴𝘧𝘺𝘪𝘯𝘨 “𝘴𝘯𝘢𝘱” 𝘴𝘰𝘶𝘯𝘥 𝘸𝘩𝘦𝘯 𝘵𝘩𝘦 𝘰𝘱𝘦𝘯𝘪𝘯𝘨 𝘵𝘩𝘦 𝘤𝘢𝘱."

How will this beverage compete with all of the fortified drinks with added protein, probiotics, vitamins, minerals, CBD, THC, etc?

Perhaps just positioning themselves as just tea and juice is enough, along with the nostalgia.

I would love to know what other brand experts think!

https://www.fastcompany.com/91495432/snapple-is-ready-for-its-big-comeback?utm_source=DIELINE&utm_campaign=88aa3d3874-EMAIL_CAMPAIGN_2025_07_14_05_54_COPY_01&utm_medium=email&utm_term=0_-fe07f00599-230140021&mc_cid=88aa3d3874&mc_eid=9ea482ff3c


Snapple

Snapple is ready for its comeback The brand just announced a visual refresh and new marketing efforts that tap into its '90s heyday.

I can’t look at the Super Bowl LX logo without seeing “LIX” instead.

Usually, the logo for the Super Bowl is designed by a local designer. Last year's logo was handcrafted with beads by New Orleans artist and Golden Eagles Tribe member, Tahj "Queen Tahj" Williams.

There is no mention of who designed this year's logo. Just explanations of what the symbols are in the background.

This leads me to believe AI was the designer. If it was, and to be clear, I don't know, this type of work is what a designer lives for.

The Super Bowl ads were loaded with AI. Either promoting AI or utilizing AI to create the ads. So, why not design the logo with AI? Everything else is.

IMHO, human touch is definitely missing from this year's logo.

PS: I assume the bottom image is what AI created and the top image was the final edit.

𝗧𝘆𝗽𝗼𝗴𝗿𝗮𝗽𝗵𝘆 𝗰𝗿𝗮𝗳𝘁𝘀𝗺𝗮𝗻𝘀𝗵𝗶𝗽 𝗶𝘀 𝗿𝗮𝗿𝗲 𝗶𝗻 𝘁𝗵𝗶𝘀 𝗲𝗿𝗮 𝗼𝗳 𝗱𝗲𝘀𝗶𝗴𝗻.

When typography is done right, it seems effortless. When it is done wrong, it is distracting.

My husband and I share a love of typography, and we often point out poor typography to each other and sadly shake our heads when we see:
• Bad kerning
• Poor line tracking (especially in right/left justified copy).
• Typeface pairings that should be kerned
• No using optical alignment when necessary
• Widows and orphans
• Ascenders and descenders touching
• Rivers in blocks of copy

𝗪𝗵𝘆 𝗴𝗼𝗼𝗱 𝘁𝘆𝗽𝗼𝗴𝗿𝗮𝗽𝗵𝘆 𝗺𝗮𝘁𝘁𝗲𝗿𝘀:
• It increases legibility
• Even if the reader isn't sure why, good typography makes the message more credible and professional
• It leads the eye and tells the reader what is important
• Typefaces convey a brand's essence, and consistency of a typeface provides recognition
(𝘉𝘺 𝘵𝘩𝘦 𝘸𝘢𝘺, 𝘐 𝘩𝘢𝘵𝘦 𝘵𝘩𝘦 𝘧𝘢𝘤𝘵 𝘵𝘩𝘢𝘵 𝘵𝘩𝘦 𝘣𝘶𝘭𝘭𝘦𝘵𝘴 𝘥𝘰𝘯'𝘵 𝘩𝘢𝘯𝘨 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘤𝘰𝘱𝘺 𝘸𝘳𝘢𝘱𝘴 𝘣𝘦𝘭𝘰𝘸 𝘵𝘩𝘦𝘮. 𝘐 𝘢𝘭𝘴𝘰 𝘤𝘢𝘯'𝘵 𝘴𝘵𝘢𝘯𝘥 𝘩𝘰𝘸 𝘵𝘩𝘦 𝘭𝘦𝘢𝘥𝘪𝘯𝘨 𝘪𝘴 𝘦𝘲𝘶𝘢𝘭 𝘣𝘦𝘵𝘸𝘦𝘦𝘯 𝘭𝘪𝘯𝘦𝘴 𝘢𝘯𝘥 𝘣𝘶𝘭𝘭𝘦𝘵𝘴.)

𝗪𝗵𝘆 𝗶𝘀 𝘁𝘆𝗽𝗼𝗴𝗿𝗮𝗽𝗵𝘆 𝗮𝗻 𝗮𝗳𝘁𝗲𝗿𝘁𝗵𝗼𝘂𝗴𝗵𝘁?
• Speed over craft
• Education gaps
• Pre-made templates and tools like Canva, Figma, and Adobe Express
• More content is consumed digitally rather than in print

Any designers (or non-designers, just lovers of type) stand with me on this post?

(𝘐 𝘸𝘳𝘰𝘵𝘦 𝘵𝘩𝘪𝘴 𝘱𝘰𝘴𝘵 𝘧𝘰𝘳 𝘮𝘺 𝘩𝘶𝘴𝘣𝘢𝘯𝘥. 𝘛𝘩𝘦 𝘪𝘮𝘢𝘨𝘦 𝘪𝘯 𝘵𝘩𝘪𝘴 𝘱𝘰𝘴𝘵 𝘪𝘴 𝘢 𝘥𝘦𝘴𝘪𝘨𝘯 𝘩𝘦 𝘴𝘶𝘣𝘮𝘪𝘵𝘵𝘦𝘥 𝘧𝘰𝘳 𝘢 𝘗𝘳𝘪𝘯𝘵 𝘔𝘢𝘨𝘢𝘻𝘪𝘯𝘦 𝘤𝘰𝘯𝘵𝘦𝘴𝘵 𝘧𝘰𝘳 𝘥𝘦𝘴𝘪𝘨𝘯 𝘴𝘵𝘶𝘥𝘦𝘯𝘵𝘴. 𝘏𝘦 𝘨𝘰𝘵 𝘢𝘯 𝘩𝘰𝘯𝘰𝘳𝘢𝘣𝘭𝘦 𝘮𝘦𝘯𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘪𝘵 𝘸𝘢𝘴 𝘱𝘶𝘣𝘭𝘪𝘴𝘩𝘦𝘥.)



Print Magazine

𝐏̲𝐑̲𝐎̲𝐁̲𝐋̲𝐄̲𝐌̲:̲ Black market ink sold online was mimicking the Genuine Canon Ink packaging.

𝐃̲𝐄̲𝐒̲𝐈̲𝐆̲𝐍̲ ̲𝐂̲𝐑̲𝐈̲𝐓̲𝐄̲𝐑̲𝐈̲𝐀̲:̲ ̲ Make the Canon logo and GENUINE INK more prominent

𝐑̲𝐄̲𝐒̲𝐔̲𝐋̲𝐓̲:̲ ̲It solved the issue online and also performed better on the shelf.

𝐓̲𝐀̲𝐊̲𝐄̲𝐀̲𝐖̲𝐀̲𝐘̲:̲ Sometimes a subtle change can speak volumes.

Your package is a silent salesperson. But what if you have very little room to communicate your product benefits?

Drops shows how its done right!

• Superb branding
• Effective use of color
• Clearly communicates the strain, flavor, product type, MG and dose
• QR code gives you additional information if you need it

This package is barely over an inch square and does a better job than most edibles packaging 3 times its size.