Simple Strat

When a campaign underperforms, the instinct is usually to look at the copy, the timing, or the offer. But more often than not, the audience was the problem from the start.

HubSpot Segments (formerly Lists) has a lot more to offer than most marketers realize.

In the latest HubSpot Hacks, Will walks through the full picture: how to manage your segment library, use the Analyze tab to understand how audiences are actually behaving, and compare segments so you can make smarter decisions about who you're targeting and why.

Worth a look if segmentation is part of how your team drives results in HubSpot.

How to Use HubSpot Segments to Build Smarter Marketing Audiences More free help: https://info.simplestrat.com/hubspot-newsletter?utm_source=youtube&utm_medium=video&utm_campaign=hubspot_hacks&utm_content=segments052926_des...

Tomorrow is Caitlin's Birthday! Happy Birthday, Caitlin 🎉

If there’s a better way to do something, you’re probably already thinking about it.

If something doesn’t quite add up, you’re definitely asking about it.

That combination brings so much clarity and productivity to our team.

Hope today, and the entire weekend, is a little less “let’s rethink this” and a little more “let’s celebrate this” 🥳