WinterGreen Research

“It started with software” that enabled teams to organize and collect money, said Susan Eustis, WinterGreen’s president. And then, she said, “schools started defunding their sports.” Youth Sports markets are expected to continue strong growth. The youth league sports market is rapidly evolving in response to the organizational latitude provided by modern communications capability. Communications support organization. The organization has been able to support well-defined market development. Backyard sports have given way to organized sports because the youth are better protected from bullies when adult coaches provide guidance to a game.