TaxProMarketer

Video is the trust builder right now, and we're not 𝘫𝘶𝘴𝘵 talking about on social media.

Your website, your YouTube channel, and your social profiles are places potential clients go to try to figure out if they can trust you before they pick up the phone.

In a world where more and more of what people consume online is AI-generated, showing up as a 𝘳𝘦𝘢𝘭 person who speaks from experience is huge.

People need to see your face and hear your voice. That's what builds trust now. Not a well-written bio or a polished logo... 𝘺𝘰𝘶, talking about what you know and how you've helped others.

"𝘐 𝘬𝘯𝘰𝘸 𝘐 𝘴𝘩𝘰𝘶𝘭𝘥 𝘣𝘦 𝘥𝘰𝘪𝘯𝘨 𝘪𝘵, 𝘐 𝘫𝘶𝘴𝘵 𝘥𝘰𝘯'𝘵 𝘬𝘯𝘰𝘸 𝘸𝘩𝘦𝘳𝘦 𝘵𝘰 𝘴𝘵𝘢𝘳𝘵." Here's a boost to get you started.

Sit somewhere that's quiet with good lighting, hit record on your phone, and begin by finishing one of these sentences:
💬 "The biggest tax mistake I see small business owners make is..."
💬 "If you got a letter from the IRS, the first thing you should do is..."
💬 "One thing that could save my clients money that most people overlook..."
💬 "Here's what actually happens when you don't file on time..."

You may need a few takes to get it dialed in and be comfortable being recorded, but don't worry about it being perfect -- just good enough.

Once youv'e got something recorded that you like, send it to your marketing team to put on your website, your social channels, or wherever you're showing up for your clients.

Don't have one? Let's talk.