Assertion Films

Spent the afternoon at DIB Bangkok and left with my head full of ideas. As we continue developing the Route 66 Centennial Traveling Exhibit, I'm excited to think about how we can create experiences that invite visitors to reflect on their own journeys and memories.

From James Turrell's "Straight Up," which reminded me of the American Southwest from halfway around the world, to climbing inside Surasi Kusolwong's upside-down VW Beetle, I found myself thinking about travel, memory, and the stories we attach to places and objects.

I also loved Hiroshi Sugimoto's photograph of the Tri-City Drive-In in San Bernardino and took full advantage of Marco Fusinato's interactive installation "Constellations," which lets visitors take a baseball bat to the artwork and reminds me of a temple gong, but was very therapeutic.

Days like this remind me why I love museums! And yes, sitting in an upside-down VW definitely felt like a Route 66 moment. If your organization, museum, foundation, or corporate sponsorship program is interested in helping bring this vision to communities nationwide, I'd love to connect.

Tomorrow at the Route 66 Centennial Traveling Exhibit at the WHEELS Museum, come hungry for history and great local food!

We’re excited to welcome an amazing lineup of food vendors:
🍧 Pop Pop’s Italian Ice
🌮 Da Mama's Papas
🧁 Desert Sky on the Fly

Join us for lunch starting at 11:00 and celebrate the stories, culture, music, art, and communities of Route 66 with exhibits, films, conversation, and delicious local flavors.

📍 WHEELS Museum, Albuquerque
📅 May 6, 9 am - 4 pm

Bring your friends and family and help us celebrate 100 years of the Mother Road!