Clear Aim

⚠️ This is why it's risky to use copyrighted music without permission. Someone's attorney could already be counting how many of your posts to include in a lawsuit.

https://www.restaurantbusinessonline.com/marketing/crumbl-sued-24m-over-music-copyright-violations

Crumbl is sued for $24M over music copyright violations Warner Music Group has sued the dessert chain over allegedly unauthorized use of music by artists such as Taylor Swift, Lizzo and Beyoncé

Here's a reminder as the Olympics kick off that you cannot use their branding or language to promote your own company and brand. https://www.nbcnews.com/news/amp/rcna162917

In this lawsuit, they're challenging the use of trademarked terms, but their guidelines also explicitly prohibit using other brand elements, as well.

The USOPC website explicitly mentions, "DO NOT: Create your own "version" of any USOPC trademarks. For example, the Olympic Symbol should not be simulated using pizzas, onion rings, tires, beverages, basketballs, snowflakes, triangles, smiley faces, fruits and vegetables, etc."

Learn more: https://www.usopc.org/commercial-and-brand-usage-guidelines

U.S. Olympic Committee hits Logan Paul's drink brand with trademark infringement suit The U.S. Olympic and Paralympic Committee alleges that Prime Hydration used trademarked phrases to advertise its product in association with the Olympics.

Business Leaders, what's top of mind for you right now? ⁠
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I'm hosting our local Chamber of Commerce Women in Business group and loving our conversations. ⁠
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This morning, we had women leaders from across industries: the non-profit space, coaching and wellness, event venues and commercial office design, branded merchandise, hospital systems, health insurance and virtual office administration, beverage sales and events, publishing and media, pet services, optical care, transportation, photography, and real estate. ⁠
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I loved hearing the variety of experiences from everyone and I wasn't surprised to hear the common themes in our stories, challenges, and priorities. ⁠
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The top 3 mentioned were:⁠
➡️ Finding new business & selling more products and services⁠
➡️ Marketing businesses more effectively⁠
➡️ Improving and automating processes ⁠..All while doing All. The. Things.
And still finding time for ourselves, our loved ones, and the things we care passionately about.⁠
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We talked about time management, delegating tasks, automation tools, reaching new audiences and customers, and creating great customer experiences. I can't wait to do it all again. ⁠
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What about you? What's on your list? ⁠And what tools or practices help you make the most of your time so you can focus on it? ⁠
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Share a comment below, or ♥️ if this sounds familiar.

We know some people like to say, "Content is King." And sure, content is key to communicating with your audience. ⁠
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But, they have to be able to read your message before it can have any impact. 👀 ⁠
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We see lots of social posts, web pages, outdoor signs, and other ads that people spent time and money on, only to fail at the one job they had to do. ⁠
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Why? Because the individual who created them didn't understand a key design principle. ⁠
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📣When you're using words to convey information, there must be enough contrast between the type and the background it's layered on, or your words won't be legible or accessible to your audience.📣⁠
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Check out our latest blog post for links to 3 free contrast checker tools to get the most of the content you're publishing for your brand or your business. ⁠
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