FreshRealm

The back to school season is upon us.

To keep a pulse on consumer sentiment, we launched a consumer insights survey. It brought many truths to light - among them, over 30% of consumers say "time" is the biggest challenge to preparing meals during the week. When not cooking at home, 40% of consumers turn to fast-food drive thru.

Enter Fresh Meals.

Prepared meals at grocery are gaining mindshare. Nearly 25% of consumers shop the fresh meals section of the grocery store more now since the pandemic began FMI Corporation.

Retailers can bet big on back to school by providing low prep meal solutions that help consumers cook at home while stepping up assortment, quality and overall value.

Our authored article now on:

FreshRealm Blog
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Supermarket News
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Why retailers should be betting big on back to school With consumers getting “back to life” prepared meals are poised to capture share of stomach throughout the day.

“Fresh departments are the heart and soul of the supermarket experience“

The 2022 Supermarket News Fresh Food Trends Report details how much they are thriving.

Among retailers who participated in the survey, 70% agreed perimeter categories (including fresh) saw a significant sales increase driven by continued eating at home. Another cause for consumer shifts? The lines of home and work are more blurred than ever.

One retailer added. “Fresh has become a very important area, so we have to be on top of adding new items, increased sizes, etc. Customers are paying more attention, so that means we have to pay more attention.”

Very reaffirming to see retailers so optimistic about this vital segment of Grocery where we can have such great impact.

https://bit.ly/3xTUy94