Big Picture Studio

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"I need a new website," they say.

Invariably, as we start the process and dig into discovery, a glaring gap emerges.

Not only is content lacking, but HOW their organization is presented is mis-aligned.

Their message, their positioning, their basic presentation isn't set up to effectively connect with their key audience.

Traditionally, I've simply jumped in and intuitively wrestled that down, instinctively, within the workflow of the design process.

Can you merge 'brand alignment' and 'web design?' Sure.

Is it effective? Can be.

Is it optimal? No.

Best-case: We take a step back. Zoom out. See the Big Picture.

Realize that a brand alignment exercise would radically help - not only with a current design project, but could likely even filter down into the whole culture, thought process and operations.

It COULD even have a positive impact on productivity, outlook, vision and missional creativity.

Oh, not to mention all the communication materials that naturally emerge from it as a result.

Including your website.

Starting from the HEADWATERS of your brand is always the right decision.