Cathy Spengler

How can we align your vision as the client and my vision as the design expert?

When working with clients, I need to know their vision or visual idea for their business. Most often, clients know what they want, but not all ideas are applicable. So how can we agree on a solution?

We use a thing called "moodboard." As a client, you can give/add images you think resonates with your brand image to a moodboard while it allows me to see your visual style. I'll then refine it to create a clearer visual language that we can use to build your brand identity.

Do you think moodboarding is an effective way to get your ideas across? or do you have other methods in mind?

As a potential client, you have major concerns. For example, how can you make sure you love what I deliver?

Refinement phase is a vital part of my project workflow. It's where a client and I exchange ideas to make a concept fit the client's business and vision. It's a way to ensure that my clients like/love what I design.

My refinement phase has two free rounds, without additional cost, to address any problem you might have with a chosen design.

Happy client, happy designer, right?

Have a design project in mind? Get a FREE consultation

Visit www.cathyspengler.com

Did you know that there are so many logotypes to choose from? And not all of them will fit your business?

Get the right logo for your business. Read the blog "4 types of logos" on my website

Visit www.cathyspengler.com/blog/4-commonly-used-types-of-logos

Picking brand colors may look easy than it seems. But in reality, it's hard and a bit overwhelming. There are so many choices! So how can you make it easy?

Start by knowing the basics of color. You can buy a 1 dollar color wheel at the art store, and you have all the necessary information you need.

Then start by limiting your color to 3 or 4 so it's manageable. Pick your primary brand color and expand your color palette according to your brand image.

And voila! You have set of brand color that is on brand and in harmony!

What's your color combination?