Adaptable Marketing

The wait is over! Our ADDY Award has arrived and we could not be more excited!

Extremely honored to bring home a Silver ADDY from the American Advertising Awards this year. The American Advertising Federation Fort Wayne hosted all of Northern Indiana this year, bringing together agencies from Indianapolis, Muncie, Lafayette, and South Bend. The competition was next level.

The winning project was the Carpenter’s Crew website, judged against some of the best creative shops in the state. To have that work recognized at that level means everything.
Adaptable Marketing is barely two years old. To already be producing award-winning work recognized across the state of Indiana is something we are incredibly proud of. This is just the beginning.
And it looks pretty good sitting next to last year's Gold and Silver ADDYs too. Apparently this is becoming a habit.
Grateful for the trust Carpenter's Crew put in us, and looking forward to keeping that standard for every client we take on.

AAF - North Central Indiana

Some projects just feel right from start to finish. This was one of them.

Heartland Concept is live and I’m still proud every time I pull it up. From the first conversation to the final build, this project had everything. Brand identity, messaging, photography, video, custom code, and a full SEO foundation.

But more than the work, it’s the people behind it. Working with Alec and McKenna was genuinely one of the best client experiences I’ve had. They’re building something real in Lafayette, and getting to help tell that story is exactly why I do this.

If your brand and website aren’t reflecting the work you’re putting in every day, let’s change that.

has a new brand. 🎉
Proud to share the full identity we built from the ground up — messaging, logo, color palette, and typography, all working together to tell their story the right way.

This is what it looks like when a brand actually fits the business behind it.