Russo
Share
Here we believe in the promise behind the brand, and that by changing the conversation we can inspire and motivate consumer behavior. Through the use of consumer insight, we develop branding initiatives for our clients that form emotional connections with their target audience. We accomplish this by changing the conversation to better position our clients within the marketplace, regardless of indu
He walked into his new company's innovation lab and saw robot tracks on the floor. Most people saw wear patterns. Erik Koenig saw a brand.
Erik is VP of Business Development at Hy-Tek Intralogistics, and he's one of those rare B2B marketers who came up in B2C agencies and brought every bit of that brand-first thinking with him. On the latest episode of He Said, She Said: Razor Branding™, he gets into what it really takes to build a recognizable brand in warehouse automation, one of the most complex, engineering-driven industries out there.
He talks lean team building, trade show content strategy that actually drives ROI, using AI for competitive intelligence without letting it kill your voice, and why the pivot to answer engines is the scariest thing on his content roadmap right now.
If branding still feels like a hard sell inside your organization, this conversation is the case you've been looking for.
Tune in to the full episode at https://razorbranding.org/b2c-thinking-in-b2b-world/.
07/15/2026
Every few years, marketing gets a new obsession. Right now, for many brands, it's TikTok.
And while TikTok can be a powerful platform, it's not a requirement for business success. Your customers don't care whether you're on the latest platform. They care whether you solve their problem.
Before creating an account, ask yourself: Is our audience actually there? Do we have something worth sharing? Can we commit to doing it well?
Because a neglected TikTok account doesn't make your brand look modern. It makes your brand look abandoned.
Choose channels based on strategy. Not FOMO.
For more branding and marketing insights, visit brandrusso.com.
07/10/2026
Great design does more than look good. It communicates, differentiates, and helps brands tell their stories in ways that words alone cannot.
As Senior Art Director, Jonathan Cazayoux brings that mindset to every project he touches. His ability to blend creativity with strategy helps transform ideas into visual experiences that connect with audiences and strengthen brands.
Whether he's developing a new brand identity, refining a campaign, or finding creative solutions to complex challenges, Johnathan approaches every project with talent, dedication, and an eye for detail.
We're grateful for the creativity, leadership, and perspective he brings to our team and our clients every day.
Thank you, Johnathan, for helping brands stand out and for making BrandRUSSO stronger with every project.
Click here to claim your Sponsored Listing.
Category
Contact the business
Telephone
Website
Address
116 E Congress Street
Lafayette, LA
70501
Opening Hours
| Monday | 8am - 5pm |
| Tuesday | 8am - 5pm |
| Wednesday | 8am - 5pm |
| Thursday | 8am - 5pm |
| Friday | 8am - 5pm |