Project Reef

Available now at and rei.com.

Out there is where we move, explore, and reconnect with what matters most.

This Earth Day, we’re honored to bring Project Reef to REI Co-op, expanding not just where we go, but what we protect together.

More places. More movement.
Same commitment to the planet.🌎

A lightweight formula that soothes on contact, restores hydration, and leaves your skin feeling refreshed, not heavy. After a long day in the sun, your skin needs more than just hydration.

🎥

A day out in Hana.

We wanted to see how Project Reef 2.0 looked in its element.
This is what we found.

Over the last few years, we’ve grown.
Through real connection, thoughtful feedback, and a community that believes in what we’re building.
That growth pushed us to evolve.
Project Reef 2.0 is here.

Not a facelift. An evolution.
Cleaner formulas. New products.

A new energy, more grounded in nature, more intentional in everything we do.
Suncare that feels good, does good, and leaves good behind.

Welcome to the next chapter. 🌊

We’ve been busy behind the scenes getting everything ready for you.👀 Full restock coming soon… but SPF 50 Lotion is still here for your ocean days. 🌊

Thank you to everyone who joined our “Love Your Coast” beach cleanup and chose to give back to the coastlines we care about. 🌎

Protect what you love. Always. 🌊