Not a fancy warehouse or million-dollar investment space — just Jordan DeVoir, a few pieces of maple, a CNC lathe he taught himself to run through YouTube, and a vision no one else could see yet. Back then, Jordan was hand-sanding every bat himself — raw stickers slapped on early prototypes, hoping someone would believe in what he was creating. He worked late nights and weekends, still teaching PE
online by day, answering phone calls from suppliers at 4AM, and learning to laser engrave in a school woodshop after hours. Then came the moment of truth — a conversation with his wife, Katie. The business was no longer just a hobby. It wasn’t paying the bills yet, but it was burning with potential. So they did what most wouldn’t: Jordan sold his car, bought his own machinery, and doubled down. Not on what existed, but on what could be. Today, DeVo NW is a full-scale performance facility that fuses elite analytics with the heart of a community-first culture. It’s a place where kids and pros alike train with the same tools used by top-tier college programs — but it doesn’t feel like a sterile lab. High ceilings, padded turf, carefully chosen backdrops to make every pitch visible. Upstairs cages for front toss. Hack Attack machines. HitTrax. Rapsodo. Custom bats hand-turned with purpose. And always — always — a culture that says: "You belong here, even if you’ve never swung a bat before." Jordan’s why? His wife. His kids. His community. He’s building this for them — and with them. And yet, talk to Jordan, and you’ll never hear him brag. He’ll tell you he’s still just figuring it out. That he’s not the best bat painter. That someone else could run the CNC better. But here’s the truth: no one could build this like he did. Because this isn’t just a business. It’s a mission. A movement. A legacy in the making.
