Recareers

Most agents get this backwards. They post first… then wait.

If you flip the order and spend time engaging before you ever hit “post,” everything changes.

• Your content gets shown to more people
• Conversations start faster
• Your name shows up where it matters
• Growth compounds instead of stalling

The platforms reward people who are active, not just visible.
You don’t need more content. You need better timing and intention. Try this for a week and watch your reach pick up.

Build your business by going where your clients are.

💭 Here's our Aha: People go to different social media platforms depending on what they want in their lives. If you’re trying to appeal to everyone on every site, you’ll experience your lowest engagement rates. So identify your target market, the sites they’re on, and go live where they are.

👎🏻 Here’s the bad news: Social media engagement is down across the board - people are tired of all the ads. Facebook is down ~36% YoY, TikTok around 34%, Instagram 16%, and X (the steepest dip) ~48% year over year.

👍🏻 The good news: Your post is your ad. As social media users leave posts for stories and DMs, you can meet them there without adding to the static (in a TCPA-compliant way!). Metrics such as saves, shares, and DM interactions should be valued over traditional likes and comments.

Pick your platform and own it. Stock images and generic quotes are useless. Focus on the top social media sites where your clients spend time, and then schedule fewer, well-crafted posts - like client wins or behind-the-scenes moments. Sprout Social found businesses that posted less actually saw a 20% jump in engagement.

I was on a webinar that was presented by one of my tech providers today, and they shared their daily follow up process, so I thought I'd share it with you. Every day:

👋 Say good morning to one person on your team / in your office.
📖 Read for 10 minutes through your favorite mindset book.
📱 Return all missed phone calls and voicemails.
📱 Respond to all missed text messages.
✉️ Respond to all missed email messages.
🗃️ Add all leads to your CRM from calls, texts, and emails.
☑️ Clear out all fresh CRM notifications from overnight.
✅ Complete all of your tasks / reminders for the day.
📱 Contact all new leads (call, call, text, email, call)
📱 Contact all Hot (0 - 3 months) leads every 1 - 3 days.
📱 Contact all recent activity leads every 2 - 3 days.
📱 Contact all 'qualify' leads. 30 attempts in 30 days.
📱 Contact all Warm (3 - 6 months) leads every 1 - 3 weeks.
📱 Contact all Cold (6 - 12 months) leads every 1 - 3 months.
📱 Contact all Archive (6 - 12 months) leads every 3 - 6 months.
✅ Check 5 Appointment Leads for Agent follow up.

Notice all the phone emoji's?? There's a very good reason for that. 😉