VOLTAGE

Happy birthday to Jessi, VOLTAGE's Client Success specialist who brings a unique range of skills including strategy and "CMO-ing" to the team and our clients. That's on top of being an accomplished author, advocate, and non-profit leader.

We hope you are well celebrated today!

Happy birthday to Caleb!

Dog dad, member of the two time VOLTAGE staffer club, and leader of all things search. We hope you have a great day and promise that we didn't mess with your desk (too much) while you've been out celebrating.

For years, SEO and paid search have been treated as separate efforts with different strategies, budgets, and goals.

But search itself has changed.

Today’s results include a mix of organic listings, paid ads, and AI-generated answers—all part of the same experience for users.

When SEO and paid search are managed in isolation, opportunities can be missed.

This article explores why the tradeoffs between them are getting less clear and what that means for how search should be approached going forward.

Read more:
https://voltage.digital/blog/the-tradeoffs-between-seo-and-paid-search-are-getting-less-clear/

The Tradeoffs Between SEO and Paid Search Are Getting Less Clear SEO and paid search are no longer separate lanes. As search results evolve, the tradeoffs between them are becoming less clear—and more interconnected.