Loquat Co

Y’all! Talk about some serious changes. 2022 has been full of algorithm changes and new features. It seems like every time you wake up there is a new social media riddle to solve.

Reels, feed layout, links, story length, video, captions, not to mention TikTok & BeReal.

If social media is not your full time gig you probably feel dizzy just trying to keep up. The good news is that you have almost an entire year's worth of data behind you.

1️⃣Look at the content that has performed best for you in the past year.
2️⃣Analyze what made it so popular.
3️⃣Re-create that content in a new way. Utilize the same caption with a different image, or the same video with a different caption. If there is a type of story that your followers engaged with the most, do it again. Don’t try to reinvent the wheel.
4️⃣Make an end of year strategy that uses your highest ranking (i.e. reach and interactions) content types on a more regular basis.
5️⃣Try to have fun… this is just one facet of your business. I promise, you’re killing it!

Need more help with the direction of your vacation rental digital marketing strategy? Click the Link in Bio to get a FREE Algorithm Proof Airbnb Marketing Bundle & level up your Short Term Rental!
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