63 Visual

We had the honor of working with Adam Wardziński () on the brand design for his 2026 U.S. Tour, and as huge fans of his game, this one meant a lot.
We also had the pleasure of training with Adam at a Rat Town Jiu Jitsu seminar last year, so getting the chance to collaborate creatively with the champ made this project even more special.

Adam is a 2x IBJJF World Champion, 2025 Flograppling Grappler of the Year, multiple time European Champion, Pan Champion, and widely regarded as the foremost name in modern jiu jitsu, redefining butterfly guard and pressure passing at the highest level of the sport. If you train, you already know his impact runs deep.

Adam is a huge fan of hardcore and classic metal, so we leaned into a band tour poster concept: gritty, aggressive, and bold. From a production standpoint, it is set up as 3 color (red, black, and white). As a secondary production technique this design can be Xeroxed single color black on red copy paper as a throwback to the classic punk rock gig posters like you might see stapled to electric poles.

Adam was incredible to work with. Collaborative, thoughtful, and fully into the creative process from day one. Huge thanks to Adam for trusting 63 Visual with this project. Looking forward to training with him again at Rat Town Jiu Jitsu () May 8–10. The Octopus Butterfly US Tour kicks off in one month and it’s coming to a city near you, don’t miss it!

IBJJF ButterflyGuard BJJLife RatTownJiuJitsu

Thanksgiving weekend in Neptune Beach always means one thing: Petesgiving. This year marked the 40th anniversary of the event, along with the grand opening of the new Pierre’s by the Sea merchandise shop next door to Pete’s Bar.

Here’s a look at some of the event branding and merchandise pieces developed for this year’s celebration. Congratulations to Pete’s Bar on another incredible Petesgiving weekend and a new chapter for a true local institution.

Sketch, sketches, sketches! For the 2025 PGA Tour season, pages were filled with sketches long before any final artwork was produced. This stage of the process is about exploration, research, and storytelling. It’s all about capturing the details that make each tournament unique, from signature course features to the culture of the host city.

The sketches are the foundation of concept development and the trial and error that leads to the merchandise fans see and take home.

Take a deeper look into this process in a new Journal article at 63visual.com

Featured Project Friday! We had the privilege of creating a bold and versatile logo system for Brass Tacks Coffee Company, a brand rooted in the active and adventurous lifestyle of Northeast Florida. Their mission is simple and powerful: provide uncompromising quality and fuel for the everyday pursuits of their community.

This identity package captures the essence of their philosophy, getting down to the essentials with sharp design, strong typography, and a system built to adapt across every touchpoint. From packaging to signage, Brass Tacks is ready to inspire and energize.