PRAM Central

Some of the best branding stories don’t start with a logo. They start with a challenge.

When Jackson’s beloved Hal & Mal’s began expanding into new concepts like Hal & Mal’s LIVE and The Walk-In, the question wasn’t just what these brands should look like. It was how they could honor a legacy while creating something fresh and memorable.

At our June luncheon, Sarah Grace “SG” Ashcraft will take us behind the scenes of that journey, sharing lessons learned from rebranding an iconic Mississippi institution, building multiple brands from the ground up, creating content that connects, and managing it all as a one-person marketing team.

Whether you’re working in PR, marketing, communications, or simply love a good brand story, you’ll leave with ideas you can put to work immediately.

📅 June 24, 2026
📍 717 Poplar Blvd., Jackson
⏰ 11:50 a.m. – 1:00 p.m.

As part of our monthly service project, we’re collecting bars of Dove soap for the Youth Detention Intervention Program at Baptist Children’s Village & Family Ministries.

Register now at https://www.pramcentral.org/event-details-registration/june-chapter-meeting-branding-and-marketing-lessons-from-hal-mals-sg-ashcraft

We can’t wait to see you there!

Mark your calendar for this one.

PRAM Central’s May Chapter Meeting is coming up, and we’re excited to welcome Brett Kenyon, aka “Papa Mississippi,” to share how he blends storytelling with strategy to make social media actually work.

If you’ve ever wondered what’s behind the algorithm (and how to use it to your advantage), this is a conversation you’ll want to be in.

Wednesday, May 27
11:45 AM – 1:00 PM

Go ahead and grab your spot:
https://www.pramcentral.org/event-details-registration/may-chapter-meeting