Horowitz Research

Asian consumers continue to be among the earliest adopters of digital platforms and social trends, making social media a critical space for brands looking to build meaningful engagement.

In a recent article by Joyce Williamson, Director of Research at Horowitz Research, our latest FOCUS Asian study reveals that more than half of Asian consumers say social media is now a primary way they discover new brands and products, and 37% have made a purchase directly from social media in the past month.

Read the full article: https://multicultural.com/newsletters/multicultural-marketing-news-may-is-asian-pacific-american-heritage-month-3/

We’re incredibly proud to celebrate Adriana Waterston on being named a Cable TV Pioneer.

Throughout her career, Adriana has helped shape the media and entertainment industry through groundbreaking multicultural research, strategic leadership, and advocacy for diverse audiences. From pioneering some of Horowitz Research’s earliest Hispanic, Black, and Asian consumer studies to leading industry conversations at conferences and events across the country, her impact on the cable and media landscape has been undeniable.

Her leadership has helped brands, networks, distributors, and organizations better understand and connect with multicultural consumers while continuing to push the industry forward.

Please join us in congratulating Adriana on this well-deserved recognition and celebrating her continued contributions to the future of media and entertainment.

A special thank you to Joseph Schramm for the nomination and recognition of Adriana’s contributions to the cable and media space.

Data is only as powerful as what you do with it.

In this case study, we helped a leading paint manufacturer uncover key drivers of engagement, from bilingual service needs to how brand perception stacks up against competitors.

Learn how deeper cultural insights can drive real growth: https://www.horowitzresearch.com/contact/

This Earth Day, it’s worth remembering that small actions can make a big difference.

About 1 in 5 consumers are actively giving back to their communities through volunteering and helping others.

Every action, no matter how small, contributes to something bigger.

Curious how these behaviors are shaping broader consumer trends?

Book a quick conversation with Adriana Waterston to learn more: https://bookings.cloud.microsoft/bookwithme/user/19b6735b91ed4ddf8932b5d0f0746e7a%40horowitzresearch.com?anonymous&ismsaljsauthenabled

Website: https://www.horowitzresearch.com/syndicated-research/insights-partnerships/