Gobig Wifi

Gobig Wifi Merchant cloud SaaS platform provides a powerful analytics tool to better understand and engage your customers automatically. Learn more at http://www.gobigwifi.com.

Why brick-and-mortar retailers need to go digital with analytics Consumers still prefer in-store experiences overall, but columnist Allan Haims believes brick-and-mortar retailers need to take a page from online retailers and learn about their customers by leveraging analytics.

7 reasons why email marketing is smart for small businesses

by JOHN RAMPTON

If you’re a small business owner, there’s always too many things to do. Things you should be doing, or things you could be doing.
There’s probably always a decade’s worth of stuff you could be doing. The question is, what are the best things you should be doing? The most effective things. What deserves top placement on that unbelievably competitive publication known as your to-do list?
As you know from the headline above, I’m about to make the case that email marketing should be on top of your to-do list, or at least near the top. Since starting email marketing for my startup Due, we’ve been able to see a lift in Fortunately, if you’re reading this at all, you’re probably already at least open to the idea of doing some email marketing for your business.

Read more at https://thenextweb.com/business/2015/07/22/7-reasons-why-email-marketing-is-smart-for-small-businesses/ #.tnw_3vlhpqeq

7 reasons why email marketing is smart for small businesses Whether you’re already underway with email marketing or still on the sidelines, I’ve got seven very compelling reasons your business should be using this particular marketing tactic.

McDonald's USA in tech push plans self-serve kiosks, mobile ordering
By Chris Prentice and Lisa Baertlein | NEW YORK/LOS ANGELES
McDonald's, aiming to become more modern and nimble, is updating U.S. restaurants with self-service kiosk ordering, mobile payments, "smart" menu boards, custom sandwiches and table service, executives said on Thursday.

Today, more and more merchants like McDonald and Starbucks are adopting the new way and new technology for their customers to have self-service in order to reduce the labor cost and speed the ordering process. Instead of investing $50,000 on self-service kiosks equipment, merchants can easily connect the customers to self-service systems through guest wifi powered by Gobig wifi and convert their mobile device to a kiosks for free. Find more at http://www.gobigwifi.com.

Read more at http://www.reuters.com/article/us-mcdonalds-technology-idUSKBN13C241.

McDonald's USA in tech push plans self-serve kiosks, mobile ordering McDonald's, aiming to become more modern and nimble, is updating U.S. restaurants with self-service kiosk ordering, mobile payments, "smart" menu boards, custom sandwiches and table service, executives said on Thursday.

Do You Have a Clear Picture of Your Customer?
By Scott MacFarland, Chief Content Marketer and Digital Strategist

Here are a few points I think are critical in order to get a more complete view of the customer. Maybe it’s not a 360-degree view, but at least a well-rounded view.
1. Persona
2. Social media
3. Marketing automation
4. Mobile coupons

Read more at http://www.huffingtonpost.com/scott-macfarland/do-you-have-a-clear-pictu_b_7498726.htmli

Do You Have a Clear Picture of Your Customer? | The Huffington Post Do You Have a Clear Picture of Your Customer? 06/03/2015 04:41 pm ET | Updated Jun 03, 2016 Scott MacFarland Chief Content Marketer and Digital Strategist Photo Credit: http://deathtothestockphoto.com Have you ever wondered what data was necessary for a near 360-degree view of the customer? This is…