Human

A/B testing takes the guesswork out of growth 📊

In our guide, we break down how simple, data-driven experiments help you choose winning strategies with confidence. Learn how small changes like tweaking a headline or CTA can compound into real revenue gains, all without increasing ad spend. Discover when to test, what to test, and how to turn insights into smarter business decisions: https://human.marketing/blog/a-b-testing

New year, new Human Marketing Newsletter ✨

January kicks off with major signals across marketing, media, and AI, setting the tone for how brands, platforms, and communities will evolve this year and beyond, including:

🤖 Anthropic is launching Claude Cowork, a general-purpose AI agent that can read, analyze, manipulate, and create files directly on a user’s computer—pushing AI deeper into everyday workflows

📺 Pinterest is piloting a new CTV series after a recent acquisition, with 22-minute episodes built around real pins and boards that viewers can save, shop, and explore without leaving the show

💬 Discord has filed confidentially for an IPO, putting the platform in position to become one of the year’s biggest public offerings following a $14.7B valuation in its last funding round

📢 Reddit introduced automated Max Campaigns in beta, using Reddit Community Intelligence™ and AI to predict the value of every ad impression and drive performance

From agentic AI to shoppable entertainment and automated media buying, January’s updates make one thing clear: platforms are racing to blend utility, community, and commerce in more human-centric ways.

Stay ahead of the signals shaping next-gen marketing, technology, and culture.