Naked Development

One of the best lessons I’ve learned in hiring:

Look for people who were born to do this.

Sure, we check for skills and culture fit — but when someone’s in their natural zone of genius, they light up. They enjoy the work, they push themselves further, and they make the whole team better.

You can teach skills. You can’t teach someone to love the thing they were made for.

Have you ever had a job where you felt “born to do this”?

Yeah, we were victims during COVID.
But we didn’t need to act like it.

We didn’t cry for bailouts.
We adapted.
We built.
We survived.

Playing the victim might feel good short-term—but it keeps you stuck.

Entrepreneurs don’t wait to be rescued.
We rescue ourselves.