Bluefish Digital
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We combine web design and development, social media, search engine marketing with compelling content to help our clients reach their company’s objectives. Our Integrated Digital Marketing approach allows us to create hyper-targeted outreach strategies and track, analyze and revise our campaigns in-real time, maximizing impact and effectiveness in ways that traditional marketing can only dream about.
08/23/2022
We posted something about positive "friction" on our LinkedIn Page a month or two back. It's an interesting concept in a world that is moving more toward ML and AI. "“Use friction to interrupt the automatic and potentially uncritical use of algorithms,” Gosline said...Using AI in a way that’s human-centered as opposed to exploitative will be a true strategic advantage for marketing."
Digital marketing trends for 2022 | MIT Sloan Cookies and emojis are out. What’s in: Using artificial intelligence and machine learning to understand social customers in the field and on the fly.
06/07/2021
It will be interesting to see what the real-world implications are to the everyday advertiser. If Google follows Facebook's lead, then it will mean a more confusing UI and a new set of vague ad standards which will be applied by bots in a manner somewhere between completely random and haphazardly.
Google to change global advertising practices in landmark antitrust deal FRANCE-GOOGLE/ANTITRUST (UPDATE 3, PIX, TV):UPDATE 3-Google to change global advertising practices in landmark antitrust deal
02/23/2021
Clever.
01/12/2021
20 bucks for a 4 pack of spring water? Now that's branding.
Liquid Death Why merely quench your thirst when you could murder it instead?
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27 S Main Street
Ipswich, MA
01938
