IgnisArt Creative Design

While your design is not unimportant and impacts how your business is perceived and how easy it is to get to important information, that design is nothing without content.

This article does a good job of boiling down to the basics.

If you hire an agency or individual to build out a fantastic site for you but have no copy - or poor copy - there is only so much that can be done towards an effective site. Investing in a copywriter is never a waste of time or money when it comes to your business marketing plan. You know your business. They know how to write about your business. :)

Is Copywriting More Important than Website Design? Great website design without quality copy can be a waste of your design investment. If you’re serious about online business success, professional copywriting will give you a much better chance to you maximise your website’s effectiveness.